Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling...
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling...
Almost everyone has heard of Adam Smith, founding father of modern economics and author of Wealth of Nations. There is, however, much more to him than this.<br /> <br />This new introduction gives a crystal clear overview of the entirety of Smith’s thought. It demonstrates how Smith’s economic theories fit into a larger system of thought that encompasses moral philosophy, philosophy of science, legal and political theory, and aesthetics. Examining the central arguments of his major...
Almost everyone has heard of Adam Smith, founding father of modern economics and author of Wealth of Nations. There is, however, much more to him than this.<br /> <br />This new introduction gives a crystal clear overview of the entirety of Smith’s thought. It demonstrates how Smith’s economic theories fit into a larger system of thought that encompasses moral philosophy, philosophy of science, legal and political theory, and aesthetics. Examining the central arguments of his major...
