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Boom

Ксюша Ангел

Boom

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Ксюша Ангел

Boomerang

Michael Lewis

Boomerang

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Michael Lewis

Boring Meetings Suck. Get More Out...

Jon Petz

Boring Meetings Suck. Get More Out of Your Meetings, or Get Out of More Meetings

The guide that proves your meetings don't have to suck! There's a big dull elephant in the boardroom: this meeting! Most of the millions of meetings held in the world today are a monumental waste of time and talent. Worse still, most of the so-called solutions and books for boring meetings are twice as boring. Boring Meetings Suck provides tips and tactics to deliver «Get-In, Get-It-Done, or Get-Out» style meetings, while also tackling what most prefer to avoid; that you don't have to BE in...

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Jon Petz

Bounce

Matthew Syed

Bounce

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Matthew Syed

Bourse Pour Débutants

Davon Hodges

Bourse Pour Débutants

Apprenez à maîtriser votre première transaction boursière aujourd'hui! Dans ce livre, nous allons nous concentrer sur l'essentiel du day trading. Cela signifie que nous allons discuter de ce que vous devez faire pour vous préparer à votre toute première transaction. Veuillez garder à l'esprit que le day trading nécessite une étude approfondie et un apprentissage précoce. Mais une fois que vous aurez pris la main du système commercial, il vous sera plutôt facile de naviguer dans les eaux du monde...

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Davon Hodges

Brainfluence. 100 Ways to Persuade...

Roger Dooley

Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions....

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Roger Dooley

Brand Advocates. Turning Enthusiast...

Rob Fuggetta

Brand Advocates. Turning Enthusiastic Customers into a Powerful Marketing Force

Praise for Brand Advocates «Ignite your Advocates! Fuggetta shows you how.» —SCOTT MONTY, Head of Social Media, Ford «Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.» —SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts «Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to...

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Rob Fuggetta

Brand New

Wally Olins

Brand New

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Wally Olins

Brand New. Solving the Innovation P...

Paul Brown B.

Brand New. Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way...

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Paul Brown B.

Brand Valued. How socially valued b...

Guy Champniss

Brand Valued. How socially valued brands hold the key to a sustainable future and business success

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent «green» campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success,...

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Guy Champniss

BrandED. Tell Your Story, Build Rel...

Eric Sheninger

BrandED. Tell Your Story, Build Relationships, and Empower Learning

Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures. Eric Sheninger and Trish Rubin present an excellent guide for educators and education leaders to tell their stories through BrandED.» —Yong Zhao, PhD, Foundation Distinguished Professor, School of Education, University of Kansas and author of Who's Afraid of...

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Eric Sheninger

BrandFuture - Praktisches Markenwis...

Achim Feige

BrandFuture - Praktisches Markenwissen für die Marktführer von morgen

So machen Sie Ihre Marke in Zukunft zur Nummer einsMarkenführung ist ein sich ständig weiter entwickelnder Bereich. Welche Probleme und Chancen können sich in den nächsten Jahren ergeben und welche Trends und Kundenwünsche müssen beachtet werden? Achim Feige, welcher der führende Spezialist für zukunftsorientierte und trendgestützte Markenführung ist, hat deswegen sieben evolutionäre Gesetze der Markenführung entwickelt, die als Leitfaden über alle Marketing-Moden hinaus genutzt werden können....

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Achim Feige

Branding a Store

Ko Floor

Branding a Store

Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years of retail experience into a survival strategy for stores,...

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Ko Floor

Brands That Rock. What Business Lea...

Roger Blackwell

Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace,...

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Roger Blackwell

Break Down Your Money. How to Get B...

Tracy Byrnes

Break Down Your Money. How to Get Beyond the Noise to Profit in the Markets

Praise for Break Down Your Money «Tracy Byrnes writes like she speaks on FOX-clearly, passionately, and yes, lovingly. She is that rare expert who helps enrich your portfolio and your soul. You can do both, and Tracy shows you how. Others talk about what your goals should be. For the first time, finally, someone who shows you how to reach them in finances, and in life.» —Neil Cavuto, FOX News Channel, FOX Business Network «Break Down Your Money is unique-smart, wisecracking market insights....

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Tracy Byrnes

Break Your Own Rules. How to Change...

Jill Flynn

Break Your Own Rules. How to Change the Patterns of Thinking that Block Women's Paths to Power

New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations—a number that hasn't changed in over 30 years. How can women break through? Break Your Own Rules distills the six faulty assumptions (or «rules») most women follow that get in the way—then delivers the correlating new rules that promise to clear that path. For example, the old rule of «Focus on Others»...

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Jill Flynn

Breakdown

Dennis McConaghy

Breakdown

Is a national consensus on hydrocarbon development possible? The ongoing debate in Canada over the extraction of hydrocarbon resources and their transportation to markets exemplifies the country’s political polarization. Breakdown explores these tensions through economic, environmental, and political perspectives. The Trudeau Liberals and Alberta’s one-term NDP government attempted to find a compromise that satisfies the concerns of British Columbia, Canada’s First Nations, and...

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Dennis McConaghy

Breaking News

Alan Rusbridger

Breaking News

We are living in a modern world where falsehood regularly seems to overwhelm truth. The ability of billions of people to publish has created a vast amount of unreliable and false news which now competes with and sometimes drowns more established forms of journalism. So where can we look for reliable, verifiable sources of news and information? What does all this mean for democracy? And what will the future hold? Reflecting on his twenty years as editor of the Guardian at a time of...

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Alan Rusbridger

Breaking Rocks

Joe Trapido

Breaking Rocks

Based on fieldwork in Kinshasa and Paris, Breaking Rocks examines patronage payments within Congolese popular music, where a love song dedication can cost 6,000 dollars and a simple name check can trade for 500 or 600 dollars. Tracing this system of prestige through networks of musicians and patrons – who include gangsters based in Europe, kleptocratic politicians in Congo, and lawless diamond dealers in northern Angola – this book offers insights into ideologies of power and value in central...

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Joe Trapido

Breaking the Leadership Mold. An Ex...

Rosie Steeves

Breaking the Leadership Mold. An Executive's Guide to Achieving Organizational Excellence

Much has been written about leaders and leadership. Journal articles, blogs and books try to home in on the essence of an effective leader. While there is common agreement that a executive's performance can make or break company, defining that essence of effective leadership remains the Holy Grail for those who find themselves at the top, for those who are responsible for carrying out the strategies and dictates of their managers, and for the shareholders who want to see commitment, action and...

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Rosie Steeves

Breaking Through. Stories and Best...

Martine Liautaud

Breaking Through. Stories and Best Practices From Companies That Help Women Succeed

When women succeed, we all win. Breaking Through explores the mentoring relationship, and unravels its effects on women, businesses, society, and the economy. In 2010, author Martine Liautaud founded the Women Business Mentoring Initiative (WBMI) to support women entrepreneurs with the targeted advice and personalized guidance that can only come from a mentor. In late 2015, she set up the Women Initiative Foundation to broaden her action in favor of women in the business world. This book...

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Martine Liautaud

Breakthrough Business Negotiation

Группа авторов

Breakthrough Business Negotiation

Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any negotiation situation and tools to achieve breakthrough results. Step by step, Breakthrough Business Negotiation demonstrates how to diagnose a situation, build coalitions, manage internal decision making, persuade others, organize a deal cycle, and...

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Группа авторов

Breakthroughs in Technical Analysis...

David Keller

Breakthroughs in Technical Analysis. New Thinking From the World's Top Minds

Technical analysts build trading strategies based on trends and patterns in the markets' movements. Their task requires mastery of the world's markets and an understanding of the latest techniques. Breakthroughs in Technical Analysis reveals the new trading methods used by the world's top technicians. Building on the success of New Thinking in Technical Analysis (Bloomberg Press, 2000), this book, edited by Bloomberg L.P.'s own expert on technical analysis, David Keller, brings together market...

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David Keller

Breve historia de la Economía

Niall Kishtainy

Breve historia de la Economía

¿Cuáles son las causas de la pobreza? ¿Son inevitables las crisis cíclicas en una economía de mercado? ¿Es beneficiosa la intervención del Estado en la economía o, por el contrario, es fuente de problemas? Aunque las respuestas a estas preguntas básicas nos conciernen a todos, el vocabulario económico puede ser un obstáculo para muchos. Breve historia de la Economía, escrito de forma amena y accesible, está pensado para todos aquellos lectores que quieren iniciarse en la teoría económica, y...

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Niall Kishtainy

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