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Geomarketing

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Geomarketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The...

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Smart Technology for Aging, Disabil...

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Smart Technology for Aging, Disability, and Independence

Independent living with smart technologies Smart Technology for Aging, Disability, and Independence: The State of the Science brings together current research and technological developments from engineering, computer science, and the rehabilitation sciences, detailing how its applications can promote continuing independence for older persons and those with disabilities. Leading experts from multiple disciplines worldwide have contributed to this volume, making it the definitive resource. The...

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Managing Safety

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Managing Safety

What are accidents? Are they just statistics that your safety department sends to you monthly and which you glance over and ask yourself whether the safety professional you have employed is doing his job right? Aimed primarily at top and middle management, this book adopts the new approach to preventing serious incidents rather than minimal compliance with regulations. It takes you step-by-simple-step to show how accidents can be avoided with little effort and money, allowing you to reap the...

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Fundamentals of Matrix Computations

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Fundamentals of Matrix Computations

A significantly revised and improved introduction to a critical aspect of scientific computation Matrix computations lie at the heart of most scientific computational tasks. For any scientist or engineer doing large-scale simulations, an understanding of the topic is essential. Fundamentals of Matrix Computations, Second Edition explains matrix computations and the accompanying theory clearly and in detail, along with useful insights. This Second Edition of a popular text has now been revised...

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The Cost of Land Use Decisions

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The Cost of Land Use Decisions

This important new book tackles the ongoing debate between market and government in planning. By applying transaction cost economics to an evaluation of land use systems, the author provides a fresh angle and a useful contribution to a growing field of study for researchers in urban planning, public administration and land economics. The book explains the relevance of the cost of land use decisions to planning practice and analyses institutions and transaction costs. The author offers evidence...

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E-Learning Solutions on a Shoestrin...

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E-Learning Solutions on a Shoestring

Is e-learning at your organization chronically underfunded? Discover how you can create workplace solutions with minimal budget in e-Learning Solutions on a Shoestring. Author Jane Bozarth, recognized as e-Learning Centre's October 2005 Pick of the Month, provides the nuts-and-bolts information you need to incorporate e-learning solutions at minimal cost. She offers myriad strategies for building from-scratch programs, recycling, reusing, and repurposing resources; negotiating reasonable...

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Symbian for Software Leaders

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Symbian for Software Leaders

As a co-founder of Symbian and former executive of Psion Software, David Wood has been actively involved in well over 100 smartphone development projects worldwide. Over the time spent on these projects, he has come to understand the key issues which determine the difference between successful and unsuccessful projects for Symbian OS. This book highlights and explains: How to tame the awesome inner complexity of smartphone technology Optimal project team organisation, combining agility and...

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Biostatistical Methods

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Biostatistical Methods

Comprehensive coverage of classical and modern methods of biostatistics Biostatistical Methods focuses on the assessment of risks and relative risks on the basis of clinical investigations. It develops basic concepts and derives biostatistical methods through both the application of classical mathematical statistical tools and more modern likelihood-based theories. The first half of the book presents methods for the analysis of single and multiple 2x2 tables for cross-sectional, prospective, and...

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Managing and Leading Software Proje...

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Managing and Leading Software Projects

The book is organized around basic principles of software project management: planning and estimating, measuring and controlling, leading and communicating, and managing risk. Introduces software development methods, from traditional (hacking, requirements to code, and waterfall) to iterative (incremental build, evolutionary, agile, and spiral). Illustrates and emphasizes tailoring the development process to each project, with a foundation in the fundamentals that are true for all development...

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New Capitalism?

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New Capitalism?

In this stimulating and highly original work, Kevin Doogan looks at contemporary social transformation through the lens of the labour market. Major themes of the day – globalization, technological change and the new economy, the pension and demographic timebombs, flexibility and traditional employment – are all subject to critical scrutiny. We are often told that a new global economy has emerged which has transformed our lives. It is argued that the pace of technological change, the mobility of...

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Discourse Readjustment(s) in Contem...

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Discourse Readjustment(s) in Contemporary English

This study examines the linguistic tools which enable speakers and writers to propose adjustments and re-adjustments of the sentences they’ve just produced, as well as the goals they fulfil by doing so. We examine corrections, reformulations, specifications, modifications of points of views and link them with discursive strategies. (Re)-adjustments can be made in order to express oneself in a better way, to favor comprehension by adapting to the addressee, to structure one’s intervention, to...

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Increasing Your Influence at Work A...

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Increasing Your Influence at Work All-In-One For Dummies

Get ahead in the workplace by influencing others Influence is a timeless topic for business leaders and others in positions of power, but the world has evolved to the point where everyone needs these skills. No matter your job, role, rank, or function, if you want to get things done you need to know how to influence up, down, across, and outside the organization. Increasing Your Influence at Work All-in-One For Dummies shows you how to contribute more fully to important decisions, resolve...

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Moments of Truth

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Moments of Truth

Who were the scientific geniuses behind some of the most innovative and important discoveries in modern medicine? Medical science in the 21st century is continuing to advance, but the character of that advancement is now governed by research teams and committees. Yet in the 19th century – a century when there were many great individual discoveries in medicine – the contributions of four individuals in particular accelerated developments in each of the main branches of medicine. This medical...

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QuickBooks 2018 All-in-One For Dumm...

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QuickBooks 2018 All-in-One For Dummies

The easy way to manage business finances QuickBooks is known for helping their users effectively handle their financial and business management tasks, and QuickBooks 2018 All-in-One For Dummies is the go-to guide for anyone looking to gain insight into the latest version of the software. It gets you up to speed on the key features of QuickBooks and small business accounting and makes managing finances a breeze. This book will help you learn all the skills you need to know, like how to invoice...

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Word Order and Scrambling

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Word Order and Scrambling

Word Order and Scrambling introduces readers to recent research into the linguistic phenomenon called scrambling and is a valuable contribution to the fields of theoretical linguistics, psycholinguistics, and applied linguistics. Introduces readers to recent research into the linguistic phenomenon called scrambling, or free word order. Explores major issues including factors responsible for word order variations, how scrambled constructions are processed, and whether variations are available in...

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Principles of Modern Digital Design

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Principles of Modern Digital Design

A major objective of this book is to fill the gap between traditional logic design principles and logic design/optimization techniques used in practice. Over the last two decades several techniques for computer-aided design and optimization of logic circuits have been developed. However, underlying theories of these techniques are inadequately covered or not covered at all in undergraduate text books. This book covers not only the «classical» material found in current text books but also...

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Beginning Programming with Python F...

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Beginning Programming with Python For Dummies

The easy way to learn programming fundamentals with Python Python is a remarkably powerful and dynamic programming language that's used in a wide variety of application domains. Some of its key distinguishing features include a very clear, readable syntax, strong introspection capabilities, intuitive object orientation, and natural expression of procedural code. Plus, Python features full modularity, supporting hierarchical packages, exception-based error handling, and modules easily written in...

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The Theory of Measures and Integrat...

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The Theory of Measures and Integration

An accessible, clearly organized survey of the basic topics of measure theory for students and researchers in mathematics, statistics, and physics In order to fully understand and appreciate advanced probability, analysis, and advanced mathematical statistics, a rudimentary knowledge of measure theory and like subjects must first be obtained. The Theory of Measures and Integration illuminates the fundamental ideas of the subject-fascinating in their own right-for both students and researchers,...

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Fifty Years in Dyslexia Research

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Fifty Years in Dyslexia Research

A well-known pioneer of dyslexia, professor Tim Miles leads the reader through the fifty years of his research into dyslexia. Tracing important developments in theories and ways of treating the condition, this fascinating autobiographical account shows how scientific understanding has affected policy and practice. Tim Miles set up the Bangor Dyslexia Unit in the 1970s, when he was Head of the Department of Psychology. The Bangor Dyslexia Unit has grown steadily ever since and is now a nationally...

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Quantitative Data Analysis

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Quantitative Data Analysis

This book is an accessible introduction to quantitative data analysis, concentrating on the key issues facing those new to research, such as how to decide which statistical procedure is suitable, and how to interpret the subsequent results. Each chapter includes illustrative examples and a set of exercises that allows readers to test their understanding of the topic. The book, written for graduate students in the social sciences, public health, and education, offers a practical approach to...

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Introduction to Mixed Modelling

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Introduction to Mixed Modelling

Mixed modelling is one of the most promising and exciting areas of statistical analysis, enabling more powerful interpretation of data through the recognition of random effects. However, many perceive mixed modelling as an intimidating and specialized technique. This book introduces mixed modelling analysis in a simple and straightforward way, allowing the reader to apply the technique confidently in a wide range of situations. Introduction to Mixed Modelling shows that mixed modelling is a...

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Running an Agile Software Developme...

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Running an Agile Software Development Project

A Practical Approach To Building Small To Medium Software Systems For Real Business Clients Based on more than 100 actual commercial projects, this book clearly explains how to run an agile software development project that delivers high-quality, high-value solutions to business clients. It concentrates on the practical, social, business, and management aspects as well as the technical issues involved. Professor Holcombe successfully connects readers with the wave of «Agile 2.0» concepts that...

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Foundations of Coding

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Foundations of Coding

Although devoted to constructions of good codes for error control, secrecy or data compression, the emphasis is on the first direction. Introduces a number of important classes of error-detecting and error-correcting codes as well as their decoding methods. Background material on modern algebra is presented where required. The role of error-correcting codes in modern cryptography is treated as are data compression and other topics related to information theory. The definition-theorem proof style...

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Fundamental Structures of Algebra a...

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Fundamental Structures of Algebra and Discrete Mathematics

Introduces and clarifies the basic theories of 12 structural concepts, offering a fundamental theory of groups, rings and other algebraic structures. Identifies essentials and describes interrelationships between particular theories. Selected classical theorems and results relevant to current research are proved rigorously within the theory of each structure. Throughout the text the reader is frequently prompted to perform integrated exercises of verification and to explore examples.

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