Vladimir V. Zemsha

The notion of diversity. Ethnocentrism and how to live out in a multicultural society. The main misconceptions on the path of interculturization.The human Ego as a property inherent in nature, makes a human to identify the self in the world and regard the self as a subject through which he survives and evolves in a competitive environment of “natural selection”, but the same property builds barriers in the mind that prevent him from objective perception of reality.