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Marketing 4.0 (versión México)

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Marketing 4.0 (versión México)

Philip Kotler

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Philip Kotler

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Philip Kotler

Museum Marketing and Strategy

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Museum Marketing and Strategy

Philip Kotler

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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HBR's 10 Must Reads on Strategic Ma...

Philip Kotler

Confronting Capitalism

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Confronting Capitalism

Philip Kotler

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Philip Kotler

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

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The Shift. The Transformation of To...

Philip Kotler

Ten Deadly Marketing Sins. Signs and Solutions

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Ten Deadly Marketing Sins. Signs an...

Philip Kotler

Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

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Arts Marketing Insights. The Dynami...

Philip Kotler

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z. 80...

Philip Kotler

Marketing 4.0. Moving from Traditional to Digital

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Marketing 4.0. Moving from Traditio...

Philip Kotler

Market Your Way to Growth. 8 Ways to Win

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Market Your Way to Growth. 8 Ways t...

Philip Kotler

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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Spend Shift. How the Post-Crisis Va...

Philip Kotler

Marketing 3.0. From Products to Customers to the Human Spirit

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Marketing 3.0. From Products to Cus...

Philip Kotler

Kellogg on Marketing

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Kellogg on Marketing

Philip Kotler

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

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Winning Global Markets. How Busines...

Philip Kotler

Philip Kotler - The Mind of a Leader

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Philip Kotler - The Mind of a Leade...

Philip Kotler

Strategic Marketing For Health Care Organizations

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Strategic Marketing For Health Care...

Philip Kotler

Strategic Marketing For Health Care Organizations

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Strategic Marketing For Health Care...

Philip Kotler