GOOD JUST ISN’T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be ‘good’ anymore? Most people are good, and you can’t afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you buy a product that’s just average? Nowadays everything needs to be better. To stand out in business and in life you have to be fantastic. Alan Austin-Smith knows how to get there and he’s developed the ‘Fantastic theory’ to show us all how....
