The Enron debacle, the demise of Arthur Andersen, questionable practices at Tyco, Qwest, WorldCom, and a seemingly endless list of others have pushed public regard for business and business leaders to new lows. The need for smart leaders with vision and integrity has never been greater. Things need to change—and it will not be easy. We can take a first step toward producing better business leaders by changing some of our own ideas about what it means to «win.» Noel M. Tichy and Andrew R. McGill...