Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social «currency» that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn...
