Beatriz Colomina

Architects are expected to create original ideas resulting in a unique, bespoke design. With the rise of Modern Architecture, originality became ingrained in perceptions of good design. As a result, originality has become a barometer against which we measure the value of design. However technology today allows for ease of replication and copies, thus originality in design has become an ostensibly hollow prospect. Originals gathers a wide range of responses, varied in their opinions and...