Ideals and reality collide when six college friends band together to start an ice cream store, promising «Better Food for a Better World,» but finding a worse world than they had expected. It seems like a great idea: six friends from college pool their money and energy to start an ice cream store. Natural High Ice Cream: Better Food for a Better World. It's high-minded, with a wink, like the marital self-help group they all belong to. The store finds a ready clientele in its northern...