Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women – as employees, consumers and leaders – is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand...
The proven rewards of a gender-balanced business.Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool—yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies.Now, Avivah Wittenberg-Cox brings a practical, seasoned voice to the problem of gender...
