Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak...
Finding and keeping good employees is crucial to the success of every business, but it's not easy. This book will show small-business owners how to develop a human resources plan tailored to their needs. From hiring and orientation to developing company policies and negotiating employment contracts, this book covers the essentials of employee management. Like all the books in the 101 for Small Business series, each topic in the book is explained in simple language and is illustrated...
Learn how to set up and manage distance workers with confidence! Managing Off-site Staff provides managers with the tools they need to set up and maintain a productive telecommuting program that benefits both employees and employers.
When you are watching the bottom line, it is easy to forget how your employees are feeling about their jobs. But unproductive staff can be one of the biggest threats to that bottom line, as many business owners have discovered to their cost. Motivated employees are effective employees. Learn how to create a favourable working environment and increase worker effectiveness!
