Tony Wilson

This book is essential reading for anyone thinking about taking over an existing business. Tony Wilson will help you choose a franchise that’s right for you, understand your franchise agreement inside and out, and negotiate the best deal. This book will give you a better understanding of the legal issues and help you to spot problem areas. In an easy-to-understand manner, the author shows you how to negotiate an agreement with a franchisor and develop a profitable relationship. The author...

Learn how to protect yourself … from yourself! What are people saying about you, your business, or your children online? If you're being slandered on the Internet, what can you do to stop the damage? A negative reputation can have harmful effects on your business and personal relationships. It is becoming increasingly important for companies and individuals to be able to effectively manage their online reputations. While businesses are springing up to help corporate customers deal...

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction – TV, film, the Internet, advertising, journalism, and...