In many parts of the world the “white man” is perceived to be an instigator of globalization and an embodiment of modernity. However, so far anthropologists have paid little attention to the actual heterogeneity and complexity of “whiteness” in specific ethnographic contexts. This study examines cultural perceptions of other and self as expressed in cargo cults and masked dances in Papua New Guinea. Indigenous terms, images, and concepts are being contrasted with their western counterparts, the...