The world is not short of ideas, but it is short of people who know how to carry them out. «Making It Happen» unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers’ behavior, break through mental barriers and effectively position your offer in the market. Whether you are looking to start a business, get promoted...
