• National publicity efforts targeting: +Industry journals such as Publishers Weekly, Booklist, Library Journal, Bookforum, and ShelfAwareness +Local newspapers and journals to the author +National blogs and podcasts such as Salon, Slate, The Rumpus, Buzzfeed Books, Huffington Post, Barnes & Noble Review, NPR +Publications the author has written for, been featured in, or whose work has been reviewed in +Schools and organizations the author is associated with • Marketing to bookstores,...