It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone–including all your competitors–is using them.As a CEO or senior executive, your job is to detect these strategies?and implement them–before your competitors.That's where this book comes in.Author George Stalk has often been called a guru of business strategy. In the 1980s, before anyone else saw its importance, he and his colleagues at The Boston...
How do you gain influence for an idea?In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.It isn’t easy. Butman argues that the rise of the...
Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. «It» is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage–they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their «hardball manifesto,» authors George Stalk and Rob...
