Today more than ever before in the history of the poultry industry there is a concerted effort to improve the working relationship between the grower and the integrator. Teamwork in Poultry Production picks up wher Larry Cole's previous book, Communication in Poultry Grower Relations, left off. While the first book concentrated on organizational improvement, this book focuses on the specific interpersonal skills needed in the industry to create a synergistic working relationship-a topic which,...
Communication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the «how to» format in which this book details the relationship process so a company and its growers can implement the procedures discussed. The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the...
