The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identical with the product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage the customer in a personal way. The experience dimension has moved into a predominant place since the 1990s, fueled by an expanding global and digital economy. In developed countries, people get...
Hvordan far man skabt en entrepreneuriel videnskultur og et entrepreneurielt samspil mellem universiteter, det etablerede forretningsliv og ivAerksAetterne? Entrepreneurship i vidensamfundet giver svaret. I vidensamfundet skabes samfundsvAerdierne ved at omsAette viden til praksis. Da Danmark befinder sig i toppen af verdenssamfundet, kan danske virksomheder kun konkurrere i kraft af et stadigt hojere videnindhold i produkter og organisationer. Det har for alvor rettet opmAerksomheden mod de...
