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Ultimate Small Business Marketing G...

James Stephenson

Ultimate Small Business Marketing Guide

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new onesincluding blogs and new websiteshave been added.

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James Stephenson

Guerrilla Marketing in 30 Days Work...

Jay Levinson Conrad

Guerrilla Marketing in 30 Days Workbook

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of...

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Jay Levinson Conrad

Mastering Online Marketing

Mitch Meyerson

Mastering Online Marketing

Learn to avoid the #1 problem that plagues most online businessesan under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagonbut despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that...

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Mitch Meyerson

The Social Wave

Starr Hall

The Social Wave

Don’t Sink in the Sea of Social MediaSucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes: Industry specific strategies including top 5 tips for 25 different industries Social Site Comparison covers: what they are good for, when to use them, when you shouldn’t, plus which ones impact...

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Starr Hall

Guerrilla Marketing for Nonprofits

Jay Levinson Conrad

Guerrilla Marketing for Nonprofits

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%–a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of...

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Jay Levinson Conrad

Guerrilla Marketing on the Internet

Jay Levinson Conrad

Guerrilla Marketing on the Internet

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weaponthe Internet. Learn how to use...

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Jay Levinson Conrad

Start Your Own e-Business

Rich Mintzer

Start Your Own e-Business

With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on...

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Rich Mintzer

Kickass Copywriting in 10 Easy Step...

Susan M. Gunelius

Kickass Copywriting in 10 Easy Steps

Don’t Just Say It  Sell it!You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits."Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively...

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Susan M. Gunelius

The Sales Professionals Playbook

Nathan Jamail

The Sales Professionals Playbook

Being a professional sales person is a noble profession. Professional sales people help individuals and organizations make some of the most important decisions. Success in sales takes talent, skills, discipline, practice and, most importantly, honesty with a genuine concern for the client. Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success...

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Nathan Jamail

Smarter Branding Without Breaking t...

Brenda Bence

Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost

You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost … or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the definitive guide to branding on a tight...

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Brenda Bence

Presentation Advantage

Kory Kogon

Presentation Advantage

The average attention span of an adult is eight secondseight seconds!That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You’re competing with a slew of activities demanding their attentionemail, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.How do you get a message across in a world like that?The inability to powerfully...

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Kory Kogon

The E-Factor

Adrie Reinders

The E-Factor

As an entrepreneur, you’re not afraid to bend the rules and think outside the box. You’re not burdened with linear thinking, and thinking differently and trying new approaches enable you to solve problems.As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their sitewith a community...

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Adrie Reinders

Kick Ass Social Commerce for E-pren...

John Lawson

Kick Ass Social Commerce for E-preneurs

It’s not about Likes—it’s about sales.You’re not alone. Almost all businesses are marketing online these dayseveryone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.Forget what all the self-proclaimed social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch...

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John Lawson

Tell The Truth

Sue Unerman

Tell The Truth

Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities they don’t necessarily possess, or presume to tell them which ones matter. It worked when the brand’s voice was the only voice, but with the rise of social...

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Sue Unerman

Networking Is a Contact Sport

Joe Sweeney

Networking Is a Contact Sport

How did Joe Sweeneyget Bob Costas to come to Milwaukee (in the middle of winter)?become the wingman” to the archbishop of New York City?take Brett Favre’s off-the-field income from $65,000 to more than $4 million?The answer is simple. Networking.Master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His...

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Joe Sweeney

For Immediate Release

Ronn Torossian

For Immediate Release

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release , Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving...

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Ronn Torossian

Custom Nation

Anthony Flynn

Custom Nation

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist...

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Anthony Flynn

Evangelist Marketing

Alex L. Goldfayn

Evangelist Marketing

In Evangelist Marketing , Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being...

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Alex L. Goldfayn

The One Week Marketing Plan

Mark Satterfield

The One Week Marketing Plan

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG.One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is...

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Mark Satterfield

Storytelling on Steroids

John Weich

Storytelling on Steroids

Storytelling is pop culture’s ‘weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “teller of stories” in his Twitter bio. Graphic designers,...

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John Weich

This is Service Design Thinking

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This is Service Design Thinking

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way...

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Succeed Without Selling

Diane Helbig

Succeed Without Selling

Throughout Succeed Without Selling , Diane Helbig shares not only a philosophy of what actually works in the 21st century but provides tactical ideas and templates so salespeople can start immediately. Being successful at sales has nothing to do with “selling”. The best salespeople are the ones who are curious, not closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery...

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Diane Helbig

The New Influencers

Paul Gillin

The New Influencers

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity–and credibility–with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with...

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Paul Gillin

Reengineering Retail

Doug Stephens

Reengineering Retail

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off,...

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Doug Stephens

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