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True Story

Ty Montague

True Story

Is your company a storytelleror a storydoer?The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.Today’s most successful businesses are storydoers.These companies create products and services that, from the very beginning, are manifestations of an...

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Ty Montague

Disrupting Digital Business

R "Ray" Wang

Disrupting Digital Business

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promisesno matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the...

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R "Ray" Wang

The Man Who Sold America

Jeffrey L. Cruikshank

The Man Who Sold America

We live in an age of persuasion. Leaders and institutions of every kind–public and private, large and small–must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers–J. Walter...

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Jeffrey L. Cruikshank

Good Charts

Scott Berinato

Good Charts

Datavizthe new language of businessA good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.For a long time dataviz” was left to specialistsdata scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic...

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Scott Berinato

Sense and Respond

Jeff Gothelf

Sense and Respond

The End of Assembly Line ManagementWe’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The transformation requires a complete rethinking of the...

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Jeff Gothelf

HBR's 10 Must Reads on Strategic Ma...

Philip Kotler

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice...

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Philip Kotler

The Other Side of Innovation

Vijay Govindarajan

The Other Side of Innovation

In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills.In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of...

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Vijay Govindarajan

The Corporate Lattice

Cathleen Benko

The Corporate Lattice

With roots planted firmly in the industrial age, the corporate ladder has been the metaphor used to describe the prevailing one-size-fits-all model for success. At its heart, the ladder is derived from inflexible, hierarchical, organization models in which prestige, individual rewards, information flow, power and influence are tied to the rung each employee occupies. Yet the workplace as we know it is in transition – evolving away from the linear, one-size-fits-all model of the corporate ladder...

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Cathleen Benko

Discourses on Business Education at...

Группа авторов

Discourses on Business Education at the College Level

[i][/i]Provides inspiration for college business school instructors Illustrates a wide variety of techniques for engaging business school students Gives a survey of well-researched techniques for keeping business school curriculum at the cutting edge

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From Me to We

Stephen Hanman

From Me to We

This book demonstrates that long-term win-win collaboration approaches work. Principals and contractors don't have to end up in conflict or litigation. I would recommend these ideas be adopted by companies eager to improve productivity.' – John Mulcahy, Chairman, Mirvac 'In an industry dominated by conflict and unproductive activity, this book offers a refreshing and practical way for all parties in the building industry to achieve more from their...

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Stephen Hanman

Differentiate to Dominate

Peter Engelhardt

Differentiate to Dominate

Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that...

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Peter Engelhardt

Treat Your Customers Like Animals

John S McKinstry

Treat Your Customers Like Animals

Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters. The cornerstone to an effective VALUE Encounter, whether the engagement is with prospective customers, networking to obtain new customers, or servicing the requirements of existing customers, is the relationship that you have with the party with whom you are communicating. Not all relationships are the same; and not all customers are the same. Often when...

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John S McKinstry

Command Attention

Keith Oliver

Command Attention

The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach...

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Keith Oliver

Ultimate Guide to LinkedIn for Busi...

Ted Prodromou

Ultimate Guide to LinkedIn for Business

Prodromou has more than a decade of helping businesses grow using SEO, pay-per-click management, and LinkedIn, and shares the best, most effective ways to keeping businesses in front of decision makers, build strong referral networks, and position companies as experts in their industries, respectively Foreword by Melonie Dodaro, author, LinkedIn expert, trainer, and keynote speaker Marketing, search, and analytics are broken down into actionable steps, and are illustrated with updated...

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Ted Prodromou

No B.S. Guide to Powerful Presentat...

Dan S. Kennedy

No B.S. Guide to Powerful Presentations

Can One Great Presentation Make You Rich? The answer is YES . Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also ...

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Dan S. Kennedy

Lessons from the Hanoi Hilton

Peter Fretwell

Lessons from the Hanoi Hilton

Why were the American POWs imprisoned at the Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable,...

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Peter Fretwell

Leading the Narrative

Mari K. Eder

Leading the Narrative

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers...

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Mari K. Eder

Ultimate Guide to Amazon Advertisin...

Timothy P. Seward

Ultimate Guide to Amazon Advertising

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to...

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Timothy P. Seward

The Advertising Solution

Craig Simpson

The Advertising Solution

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

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Craig Simpson

The Content Marketing Handbook

Robert W. Bly

The Content Marketing Handbook

On average, companies spend over one-quarter of their promotional budget on content marketing and it is forecasted to be a $200 billion industry by 2019. But content alone can't bring in new customers–readers need a strategy and The Content Marketing Handbook helps them create it. <li>Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns <li>Robert Bly has...

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Robert W. Bly

Ultimate Guide to Email Marketing f...

Susan Gunelius

Ultimate Guide to Email Marketing for Business

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to...

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Susan Gunelius

No B.S. Direct Marketing

Dan S. Kennedy

No B.S. Direct Marketing

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials,...

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Dan S. Kennedy

The Marketing Plan Handbook

Robert W. Bly

The Marketing Plan Handbook

Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing...

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Robert W. Bly

Ultimate Guide to Local Business Ma...

Perry Marshall

Ultimate Guide to Local Business Marketing

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search–often confused with paid search and search engine marketing–to local listing and reviews to social outreach and effective content development, this guide...

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Perry Marshall

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