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Understanding Marketing

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Understanding Marketing

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Creative Conspiracy

Leigh Thompson

Creative Conspiracy

Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with othersand the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a creative conspiracy.” Teams that conspire to organize...

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Leigh Thompson

How to Write a Great Business Plan

William A. Sahlman

How to Write a Great Business Plan

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to...

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William A. Sahlman

What Is Marketing?

Harvard Business Review (HBR)

What Is Marketing?

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Harvard Business Review (HBR)

Twitch for Musicians Second Edition

Karen Allen

Twitch for Musicians Second Edition

Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time job. Artists on Twitch are supportive of each other. Viewers are looking for fun, new talent to hang out with online. The category is not over-saturated, so you can still get discovered. And the whole thing has monetization features that are fun for the viewers and lucrative for streamers. This book will teach...

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Karen Allen

8 Lessons in Military Leadership fo...

Robert T. Kiyosaki

8 Lessons in Military Leadership for Entrepreneurs

Robert Kiyosaki’s new book 8 Lessons in Leadership draws from his years at the Merchant Marine Academy at Kings Point and his service in the United Sates Marine Corps. With compelling stories and examples and a engaging way of comparing and contrasting two very different cultures and value systems, Robert shares the challenges he faced in transitioning to civilian life&hellipwhere chain of command and team-over-selfonce so black and whitewere muddy and...

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Robert T. Kiyosaki

The Media Playbook

Michael Drexler

The Media Playbook

This book will provide advertisers and agencies help in dealing with the complex issues of the present and the future of advertising media, and to make decisions that build business and sustain profit.

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Michael Drexler

BILLION DIGITAL BUYERS

Akshay Vemuganti

BILLION DIGITAL BUYERS

Per a recent world economic study, we have entered a 'Fourth Industrial Revolution' where industries, technologies, and jobs are getting disrupted faster than ever before. The astronomical change in economic landscape, industry shifts, and consumer behaviors pose a direct threat to traditional business models. Let's consider the brick and motor retail, for instance, losing revenues to the online and mobile channels. For the first time in retail history, customers are asking for...

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Akshay Vemuganti

Ultimate Guide to Search Engine Opt...

Jon Rognerud

Ultimate Guide to Search Engine Optimization

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Jon Rognerud

The Power of Loyalty

Roger Brooks B.

The Power of Loyalty

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial...

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Roger Brooks B.

Outcome-Based Marketing

John Leavy

Outcome-Based Marketing

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John Leavy

Selling Is Everything

G.F. Tanham

Selling Is Everything

Selling is everything delivers as no other book to share how we all purchase everything in our lives, personally and professionally. Understanding other people's desire to get "What's in it for me?" is the most important key to selling and this book delivers on how. In this book you will learn: How each of us uses the same buying process for every purchase be it goods, services, ideas, relationships, friendships, passions or desires....

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G.F. Tanham

Networking Games - Making Profitabl...

John Rich

Networking Games - Making Profitable Connections

Lucille Orr has owned more than a dozen successful enterprises. She educates, inspires and assists others to open their own businesses through her business networks, motivational books, seminars and radio programs. John Rich has travelled extensively, owned businesses and teaches networking, sales and customer service techniques. Together they share their combined business expertise, knowledge and networking experiences in this valuable book. 'Networking...

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John Rich

When the Economy Changes ... I'm Ou...

Pamela Jett

When the Economy Changes ... I'm Outta' Here

This little book packs a big punch when it comes to developing remarkable communication skills that will enhance employee engagement. With a focus on practical application, language patterns, and specific "words to choose" and "words to lose," you will discover communication tools you can put to use immediately.

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Pamela Jett

Maximizing LinkedIn for Sales and S...

Neal Schaffer

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling...

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Neal Schaffer

A Review of IR Practices in Bahrain

Mohamed Sr. Isa

A Review of IR Practices in Bahrain

– Do you want to develop better relationships with your shareholders? – Do you want to improve your company website? – Do you want to engage better with the financial community? – Do you want to increase the market capitalization of your company? – Do you want to benchmark your Investor Relations Practices against your peers? If you answered, yes to any of the above questions, then you came to the right place! A...

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Mohamed Sr. Isa

The Trust Factor

Garrett M.D. Pierson

The Trust Factor

Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs. You will discover the ins and outs of running a successful online business through the 7 proven trust strategies that have helped take thousands of online businesses to the next level. Discover how you can leverage this information to build valuable, long-lasting relationships with your customers that you never...

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Garrett M.D. Pierson

The Bonner Business Series â Medi...

Allan Bonner

The Bonner Business Series â Media Relations

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more. It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong): * sit downs * stand...

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Allan Bonner

PsychSelling - The Secret Strategie...

Greg Bennett

PsychSelling - The Secret Strategies of the Psychiatrist Applied to Sales

What if a salesperson could learn the strategies, techniques, and control methods of a psychiatrist and apply them to sales? How different would that salesperson be from the "typical seller"? How much more effective would that salesperson be in gathering client information and digging at core issues? For the first time, Greg Bennett, a top sales trainer and coach for over 20 years, shares these strategies in "PsychSelling – The Secret Strategies of...

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Greg Bennett

Blow Your Own Horn: Successful Powe...

MICHAEL TRIGG

Blow Your Own Horn: Successful Powerful Presenting

Communicating is arguably the most important skill in life. Making a presentation is one of the most powerful ways of engaging with other human beings, yet often challenging and frequently nerve wracking. Too many over rely on Powerpoint to get their message across, and utterly fail to engage or connect with their audience. This book shows you how to fulfil the 3 duties of any presenter – to be interesting and engaging, to get your message across and to be authentic. It also...

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MICHAEL TRIGG

Strategies For Branding Success

Anne Thomas

Strategies For Branding Success

Want to establish your brand as standout in he world? Then you need these strategies! Strategies for Branding Success is an effective tool for any business or organization seeking to position itself as the one to beat in today's economy.

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Anne Thomas

Marketing De Atracción Para Princip...

Carolina Meli

Marketing De Atracción Para Principiantes

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Carolina Meli

Public Relations Theory

Eryn Travis

Public Relations Theory

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Eryn Travis

The Zen of Social Media Marketing

Shama Hyder

The Zen of Social Media Marketing

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millenniumand the digital marketing agethe first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even...

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Shama Hyder

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