Маркетинг, PR

500 кн. Подписаться на жанр

Сортировать по:

дате добавления

названию

году выхода

количеству скачиваний

7L: The Seven Levels of Communicati...

Michael J. Maher

7L: The Seven Levels of Communication

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for...

Автор

Michael J. Maher

Momentum

Shama Hyder

Momentum

Searching for clarity amidst the chaos of digital marketingplus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.Momentum: How to Propel Your...

Автор

Shama Hyder

The Broadband Connection

Alan Carroll

The Broadband Connection

It's no secret that many IT professionals hate presenting and are often very bad at it. Focusing on technical details and speaking in monotone, they can quickly lose their audiences' attention and interest. Effective presentation skills are critical to the careers of IT professionals and the proper utilization of corporate resources.The Broadband Connection will show IT professionals how to become articulate, effective, and persuasive speakersno matter how difficult the...

Автор

Alan Carroll

Sales Management: Products and Serv...

Dr Jae K Shim

Sales Management: Products and Services

Sales Management is concerned with all activities, processes and decisions involved in managing the sales function in an organization. It involves planning the selling program and implementing and controlling the personal selling effort of the firm. Sales management in the twenty-first century is characterized by Innovation fuels success in selling today. Sales effectiveness is enhanced through technology. Sales management must be smart and nimble and provide technology-centered solutions...

Автор

Dr Jae K Shim

Color For Profit

Louis Cheskin

Color For Profit

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of...

Автор

Louis Cheskin

Why People Buy

Louis Cheskin

Why People Buy

Why People Buy is a seminal book to understanding why certain products have appeal in the markerplace.Cheskin was one of the first marketers to use customer-centric methods, and to value direct customer input above marketers’ expectations or guesses about customers' needs.Acknowledging the irrational elements of human behavior, Cheskin brought psychoanalysis and Gestalt theory to marketing. He gained fame for predicting the failure of the Edsel and berated researchers and executives who...

Автор

Louis Cheskin

Propaganda

Edward Bernays

Propaganda

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling...

Автор

Edward Bernays

The Hidden Persuaders

Vance Packard

The Hidden Persuaders

Автор

Vance Packard

Poverty Proof for Entrepreneurs

Douglas Kruger

Poverty Proof for Entrepreneurs

Автор

Douglas Kruger

The Poverty of Affluence

Paul Wachtel

The Poverty of Affluence

A seminal text about the psychological discontent of modern America.Paul Wachtel will be writing a new introduction to this edition of the book.

Автор

Paul Wachtel

The Behaviour Business

Richard Chataway

The Behaviour Business

If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.

Автор

Richard Chataway

Making Money from Photography in Ev...

Steve Bavister

Making Money from Photography in Every Conceivable Way

In this comprehensive manual, Steve Bavister gives an invaluable insight into the business of being a photographer, with tips and examples of how to take great pictures in every genre, including:Advice on shooting and selling stock photographyHow to get your work into picture librariesSuccessful strategies for wedding and portrait photographyInspirational, high-quality examples from top photographersTips on running your own photography business –This text refers to an out of print or unavailable...

Автор

Steve Bavister

CRM 100 Success Secrets - 100 Most...

Gerard Blokdijk

CRM 100 Success Secrets - 100 Most Asked Questions on Customer Relationship Management Software, Solutions, Systems, Applications and Services

There has never been a CRM manual like this. 100 Success Secrets is not about the ins and outs of CRM. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about CRM's best practice and standards details. Instead, it introduces everything you want to know to be...

Автор

Gerard Blokdijk

How to Land a Top-Paying Market and...

Brad Andrews

How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More!

Автор

Brad Andrews

The No-Nonsense Guide to Degrowth a...

Wayne Ellwood

The No-Nonsense Guide to Degrowth and Sustainability

This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive at new levels of environmental sustainability without having turning the clock back to the Dark Ages. A title for anyone interested in economics, the psychology of consumerism and progressive change. ...

Автор

Wayne Ellwood

The Art of Complaining

Phil Edmonston

The Art of Complaining

Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference. The Art of Complaining evens the playing field. Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field. The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters...

Автор

Phil Edmonston

Before You Say Yes ...

Doreen Pendgracs

Before You Say Yes ...

Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you’re asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or chamber of commerce, or the board of a charitable organization, Before You Say Yes … gives you the...

Автор

Doreen Pendgracs

How to Master the Art of Selling …....

Tom Hopkins

How to Master the Art of Selling …. In Under 50 Minutes

Автор

Tom Hopkins

Storyworthy

Matthew Dicks

Storyworthy

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters . Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and...

Автор

Matthew Dicks

The Quest for Attention

Chao Guo

The Quest for Attention

Автор

Chao Guo

Leadership by Algorithm

David De Cremer

Leadership by Algorithm

With artificial intelligence on the rise, the way we run our organisations will change—and drastically. But what exactly will that future look like? And who will take the leading role: machines or people? In this compelling new book, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. Will your next boss be a robot? Can an AI boss display the human qualities that define a good leader:...

Автор

David De Cremer

Ripple

Jez Groom

Ripple

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in...

Автор

Jez Groom

Run with Foxes

Paul Dervan

Run with Foxes

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of...

Автор

Paul Dervan

Ethics in Business Communication

Группа авторов

Ethics in Business Communication

Автор

Группа авторов

←
1
2
...
13
14
15
16
17
18
19
20
21
→
стр.

Для правообладателей и по всем вопросам knigism.info@yandex.ru