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Assessment Center ,для руководителе...

Николай Самара, Наталья Осетрова и др., 2007

Assessment Center ,для руководителей. Опыт реализации в российской компании, упражнения, кейсы

Эта книга – результат целенаправленного осмысления опыта создания и внедрения системы оценки и развития персонала – Аssessment Center, признанного на сегодняшний день наиболее валидным и надежным методом. Читатель узнает историю возникновения и развития Аssessment Center, познакомится с основными понятиями, рассмотрит примеры теоретических конструктов. Кроме того, в издании представлен опыт разработки и внедрения метода Аssessment Center в российской компании, а также даны подробные...

Автор	Николай Самара, Наталья Осетрова и др.
Жанр	Маркетинг, PR
Год	2007

At the Crossroads. The Remarkable C...

Gale Crosley

At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.

Автор

Gale Crosley

Attention! This Book Will Make You...

Jim Kukral F.

Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools…provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or...

Автор

Jim Kukral F.

Audit and Accountancy Pitfalls. A C...

Hindson Moira

Audit and Accountancy Pitfalls. A Casebook for Practising Accountants, Lawyers and Insurers

Avoiding Audit Pitfalls offers real case studies covering a comprehensive range of challenges and mistakes that any accountant can make during the course of their career. Focusing on everyday mistakes and failures common to auditors in all territories worldwide, the book will cover audit failures that have led to fraud going undetected as well as failure to accurately assess a firm's ability to continue. This book will appeal not only to general accountants and auditors but also to forensic...

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Hindson Moira

Authentic Selling (Abridged)

Ксюша Ангел

Authentic Selling (Abridged)

Автор

Ксюша Ангел

Authenticity

B. Joseph Pine II

Authenticity

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sellor how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much asif...

Автор

B. Joseph Pine II

Avon. Building The World's Premier...

Laura Klepacki

Avon. Building The World's Premier Company For Women

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any...

Автор

Laura Klepacki

Balanced Brand. How to Balance the...

John Foley

Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and...

Автор

John Foley

BDSM*-продажи. *Business Developmen...

Дмитрий Мельников

BDSM*-продажи. *Business Development Sales & Marketing

Более 40% абсолютно нового материала, который не найти на тренингах по продажам и в профессиональной литературе. Перед вами личные наработки человека, начинавшего бизнес с подвала и создавшего компанию №1 в отрасли благодаря продажам. Дмитрий Мельников – основатель Фабрики SPARTA, крупнейшего в Европе производителя спортивных товаров для единоборств и CrossFit. Эта книга о продажах и деньгах. О крови, быстро текущей по жилам любого успешного дела. Эта книга отвечает на многие вопросы о том,...

Автор

Дмитрий Мельников

Be a Sales Superstar. 21 Great Ways...

Брайан Трейси

Be a Sales Superstar. 21 Great Ways to Sell More, Faster, Easier in Tough Markets

Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy’s detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines address both the inner game of selling—the mental component—and the outer game of selling—the methods and techniques of actually making the sale....

Автор

Брайан Трейси

Beating the Workplace Bully

Ксюша Ангел

Beating the Workplace Bully

Автор

Ксюша Ангел

Before You Say Yes ...

Doreen Pendgracs

Before You Say Yes ...

Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you’re asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or chamber of commerce, or the board of a charitable organization, Before You Say Yes … gives you the...

Автор

Doreen Pendgracs

Behavioral Marketing. Delivering Pe...

Dave Walters

Behavioral Marketing. Delivering Personalized Experiences At Scale

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes...

Автор

Dave Walters

Believe. Build. Become.

Ксюша Ангел

Believe. Build. Become.

Автор

Ксюша Ангел

Berufsbezogenes Marketing

Gerhard Seidel

Berufsbezogenes Marketing

Was hat man als KursleiterIn bei einem Seminar für Bewerbertraining zu beachten? Welche Methoden haben sich bewährt und warum sind innovative Konzepte für diese Zielgruppe nur bedingt einsetzbar? Es ist zu beachten, dass das Seminarziel für Umschulungen, Qualifizierungsmaßnahmen oder Bewerbertraining nicht nur Wissensvermittlung ist, sondern vor allem das Erreichen der vereinbarten Vermittlungsquote. Der Autor hat mit seinem berufsbezogenen Marketing und als Inhaber eines der größten...

Автор

Gerhard Seidel

Beyond Booked Solid. Your Business,...

Michael Port

Beyond Booked Solid. Your Business, Your Life, Your Way--It's All Inside

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting clients and keeping them happy. In this book, he helps your business keep growing by taking the next step, beyond booked solid. That means maximizing your business while working less and earning more. This is the ultimate guide for your growing...

Автор

Michael Port

Beyond Listening. Learning the Secr...

Bonnie Goebert

Beyond Listening. Learning the Secret Language of Focus Groups

A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert...

Автор

Bonnie Goebert

Beyond Traditional Marketing

Adrian Ryans

Beyond Traditional Marketing

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building)...

Автор

Adrian Ryans

Beyond Viral. How to Attract Custom...

Kevin Nalty

Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman...

Автор

Kevin Nalty

Big Data Marketing. Engage Your Cus...

Lisa Arthur

Big Data Marketing. Engage Your Customers More Effectively and Drive Value

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos...

Автор

Lisa Arthur

BILLION DIGITAL BUYERS

Akshay Vemuganti

BILLION DIGITAL BUYERS

Per a recent world economic study, we have entered a 'Fourth Industrial Revolution' where industries, technologies, and jobs are getting disrupted faster than ever before. The astronomical change in economic landscape, industry shifts, and consumer behaviors pose a direct threat to traditional business models. Let's consider the brick and motor retail, for instance, losing revenues to the online and mobile channels. For the first time in retail history, customers are asking for...

Автор

Akshay Vemuganti

Bitcoin Billionaires

Ксюша Ангел

Bitcoin Billionaires

Автор

Ксюша Ангел

Bitcoin for Nonmathematicians:

Slava Gomzin

Bitcoin for Nonmathematicians:

It's thoughtless to start using something you don't trust. It's difficult to start trusting something you don't understand. Bitcoin for Nonmathematicians contains answers to the following questions: how bitcoin is different from other payment systems, and why we can trust cryptocurrencies. The book compares bitcoin with its predecessors and competitors, and demonstrates the benefits of cryptocurrency over any other existing methods of payments. Bitcoin for Nonmathematicians...

Автор

Slava Gomzin

Black Ops Advertising

Mara Einstein

Black Ops Advertising

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of sponsored content,” a strategy whereby...

Автор

Mara Einstein

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