Маркетинг, PR

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Global Property Investment. Strateg...

Hartzell David

Global Property Investment. Strategies, Structures, Decisions

Developments in the sophistication of global real estate markets mean that global real estate investment is now being executed professionally. Thanks to academic enquiry, professional analysis and entrepreneurial activity, backed by the globalisation of all investment activity, there is now an available body of material which forms the basis of this scholarly but practical summary of the new state of this art. The measurement, benchmarking, forecasting and quantitative management techniques...

Автор

Hartzell David

Go Global: 7 шагов к завоеванию меж...

Ованес Михайлов

Go Global: 7 шагов к завоеванию международного рынка

Книг о международном маркетинге немного, о международном маркетинге в области высоких технологий – программного обеспечения, облачных сервисов и телекоммуникаций – совсем мало, а написанных на основе личного опыта и вовсе по пальцам пересчитать. Автор прошел путь от менеджера международного канала продаж до управляющего директора региона развивающихся рынков, и многое из того, что он описывает, ему приходилось узнавать и проверять самому. Как должны работать смешанные каналы продаж, как...

Автор

Ованес Михайлов

Go Live!

Jeffrey Gitomer

Go Live!

Автор

Jeffrey Gitomer

Golden Circle Secrets. How to Achie...

Dale Midgley

Golden Circle Secrets. How to Achieve Consistent Sales Success Through Customer Values & Expectations

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer values and expectations, the Midgleys reveal how sales and management are inseparable components of sales success that must work in tandem to produce consistent results for an organization. Sales increase when management and its...

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Dale Midgley

Good Charts

Scott Berinato

Good Charts

Datavizthe new language of businessA good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.For a long time dataviz” was left to specialistsdata scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic...

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Scott Berinato

Good Works!. Marketing and Corporat...

Nancy Lee

Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary...

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Nancy Lee

Google AdWords. Исчерпывающее руков...

Брэд Геддс, 2014

Google AdWords. Исчерпывающее руководство

Эта книга дает возможность получить знания из первых рук от одного из ведущих мировых экспертов в области контекстной рекламы Google AdWords. Книга полно раскрывает предмет исследования, начиная с основополагающих понятий, таких как ключевые слова, и заканчивая продвинутыми, такими как показатель качества, ремаркетинг и оптимизация целевых страниц. Углубленный курс по Google AdWords адресован тем интернет-маркетологам, сотрудникам рекламных агентств и онлайн-предпринимателям, кто хорошо...

Автор	Брэд Геддс
Жанр	Деловая литература, Маркетинг, PR
Год	2014

Google Tag Manager для googлят: Рук...

Яков Осипенков, 2018

Google Tag Manager для googлят: Руководство по управлению тегами

Перед вами первая книга в русскоязычном сообществе по работе с самым популярным инструментом по управлению тегами в мире – Google Tag Manager.С помощью GTM вы сможете управлять всеми тегами в едином интерфейсе, сэкономить время в процессе настройки, снизить зависимость от разработчиков при внедрении кодов сторонних сервисов на ваш сайт, улучшить производительность путем снижения времени загрузки страниц, а также предотвратить возникающие в процессе работы ошибки через встроенный в Google Tag...

Автор	Яков Осипенков
Жанр	Справочники, Руководства, Маркетинг, PR
Год	2018

Greentailing and Other Revolutions...

Neil Stern Z.

Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every...

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Neil Stern Z.

Growth Hacking For Dummies

Anuj Adhiya

Growth Hacking For Dummies

Автор

Anuj Adhiya

Growth Hacking für Dummies

Anuj Adhiya

Growth Hacking für Dummies

Wer will das nicht: Marketing betreiben und dafür weniger Geld ausgeben? Growth Hacking wurde genau dafür entwickelt, es sollte Startups helfen, ohne viel Geld zu wachsen. Dieses Buch gibt Ihnen einen Einblick in die Grundlagen des Growth-Hacking-Prozesses. Der Autor erläutert außerdem, wie Sie Kommunikationslinien mit Ihren Kunden eröffnen, wie Sie Testmodelle etablieren und wie Sie sich die nötigen Werkzeuge aneignen, um erfolgreich kostengünstiges Marketing zu betreiben. Zudem geht er noch...

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Anuj Adhiya

Guerrilla Marketing Field Guide

Jay Levinson Conrad

Guerrilla Marketing Field Guide

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuversall inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering...

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Jay Levinson Conrad

Guerrilla Marketing for Nonprofits

Jay Levinson Conrad

Guerrilla Marketing for Nonprofits

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%–a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of...

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Jay Levinson Conrad

Guerrilla Marketing in 30 Days

Jay Levinson Conrad

Guerrilla Marketing in 30 Days

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and...

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Jay Levinson Conrad

Guerrilla Marketing in 30 Days

Jay Levinson Conrad

Guerrilla Marketing in 30 Days

Автор

Jay Levinson Conrad

Guerrilla Marketing in 30 Days Work...

Jay Levinson Conrad

Guerrilla Marketing in 30 Days Workbook

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of...

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Jay Levinson Conrad

Guerrilla Marketing on the Internet

Jay Levinson Conrad

Guerrilla Marketing on the Internet

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weaponthe Internet. Learn how to use...

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Jay Levinson Conrad

Guerrilla P.R. 2.0

Michael Levine

Guerrilla P.R. 2.0

Автор

Michael Levine

Guerrilla P.R. Wired

Michael Levine

Guerrilla P.R. Wired

Автор

Michael Levine

Guerrilla Publicity

Jay Conrad Levinson

Guerrilla Publicity

Teaches readers how to offer expert advice over the internet with podcasts Shows how to send out an e-mail blast to quickly reach consumers Teaches different ways to blog about the latest products or services Helps readers connect with their clients on social networking sites Shows how to conduct effective virtual seminars

Автор

Jay Conrad Levinson

Guerrilla Social Media Marketing

Jay Levinson Conrad

Guerrilla Social Media Marketing

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach,...

Автор

Jay Levinson Conrad

Hacking Marketing. Agile Practices...

Scott Brinker

Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the...

Автор

Scott Brinker

Handbook of Corporate Performance M...

Bourne Pippa

Handbook of Corporate Performance Management

A corporate performance management system can transform your business – but only if it is designed and implemented in the right way. this book will provide you with the tools and approaches to help translate your strategy into action and make you aware of the pitfalls to be avoided. The Handbook of Corporate Performance Management takes a practical approach, offering guidance on what works, tools to use, and how leadership makes an essential contribution to success. THE BOOK IS BROADLY DIVIDED...

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Bourne Pippa

Handbook of Safety Principles

Jan-Erik Holmberg

Handbook of Safety Principles

Автор

Jan-Erik Holmberg

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