Маркетинг, PR

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Affiliate Millions. Make a Fortune...

Greg Holden

Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars...

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Greg Holden

Agency Account Handling

Группа авторов

Agency Account Handling

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' but it will certainly reduce them to a manageable level. Good account handlers know instinctively most of the principles associated with effective client servicing. What...

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Agile-маркетинг

Скотт Бринкер

Agile-маркетинг

Из этой книги вы узнаете, как agile-методология, разработанная в сфере информационных технологий, применяется в маркетинге. Agile позволяет маркетологам быстрее реагировать на обстоятельства, ставить эксперименты и снижать риск провала продукта, а также менять стратегию, адаптируясь к изменениям рынка. Книга будет полезна как тем, кто только делает первые шаги в маркетинге, так и опытным маркетологам, стремящимся расширить свой инструментарий. На русском языке публикуется впервые.

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Скотт Бринкер

Agile-маркетинг в интернете

Михаил Бакунин

Agile-маркетинг в интернете

Автор книги «Agile-маркетинг в интернете» Михаил Бакунин – профессиональный маркетолог с многолетним стажем работы, основатель маркетингового агентства Cool Content и управляющий партнер консалтинговой компании Bakunin & Partners. Современный мир – это мир постоянных изменений, и некоторые из них непредсказуемо меняют его лицо. Компании любого размера вынуждены адаптироваться, чтобы избежать потерь и сохранить бизнес в условиях перемен. В последнее десятилетие стали популярными методы и...

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Михаил Бакунин

Agile-менеджмент. Лидерство и управ...

Юрген Аппело

Agile-менеджмент. Лидерство и управление командами

Во многих организациях на пути внедрения Agile оказывается традиционный менеджмент. Командам тяжело применять гибкие методологии, если их лидеров заклинило на устаревших управленческих подходах. Цель этой книги – дать понять, как работают Agile-команды. В ней нет кейсов, простых решений и банальных советов. Чего в ней в избытке, так это интересных идей, результатов экспериментов и поводов для размышления. В ней есть то, что действительно необходимо современным менеджерам: понимание общих...

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Юрген Аппело

Agile-менеджмент. Лидерство и управ...

Юрген Аппело, 2018

Agile-менеджмент. Лидерство и управление командами

Автор	Юрген Аппело
Жанр	Деловая литература, Маркетинг, PR
Год	2018

AI for Marketing and Product Innova...

A. Pradeep K.

AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools...

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A. Pradeep K.

Alibaba

Дункан Кларк, 2017

Alibaba

Инсайдерское откровение о том, как один человек построил мировую корпорацию, способную противостоять таким гигантам как Walmart и Amazon. Всего за десять лет Джек Ма, бывший преподаватель английского, основал и построил Alibaba Group, в которую сегодня входят: Alibaba.com, Alibaba Pictures, AliExpress.com, Taobao.com, Tmall.com, Alipay и другие. Джек Ма – Рокфеллер XXI века, акции Alibaba в 2014 году побили рекорды, достигнув 25 млрд долларов. Перед вами история компании и самого Джека, иконы...

Автор	Дункан Кларк
Жанр	Публицистика, Деловая литература, Карьера, кадры, Биографии и Мемуары, Маркетинг, PR
Год	2017

Aligning Strategy and Sales

Frank Cespedes

Aligning Strategy and Sales

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Frank Cespedes

All You Need is a Good Idea!. How t...

Jay Heyman H.

All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful...

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Jay Heyman H.

Alliance Brand

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Alliance Brand

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he...

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Améliorez Vos Compétences Interpers...

Jayden Navarro

Améliorez Vos Compétences Interpersonnelles

Améliorez vos compétences en relations humaines pour une communication efficace avec vos pairs, vos amis, votre famille, vos relations et vos affaires aujourd'hui! Vous sentez-vous mal à l'aise dans des situations sociales où les premières impressions sont si vitales? Manquez-vous de confiance et de charisme dans vos communications quotidiennes qui vous font paraître distant et désengagé? Si tel est le cas, vous pourriez manquer de compétences humaines cruciales qui sont essentielles à votre...

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Jayden Navarro

America's Corner Store. Walgreen's...

John Bacon U.

America's Corner Store. Walgreen's Prescription for Success

Praise for America's Corner Store «Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's Corner Store is a genuine treat.» -James Tobin the National Book Critics' Circle–Award winner, and author of To Conquer the Air: The Wright...

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John Bacon U.

Amway Forever. The Amazing Story of...

Kathryn Jones A.

Amway Forever. The Amazing Story of a Global Business Phenomenon

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying «you know us as Amway.» Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the...

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Kathryn Jones A.

An Advertiser's Guide to Better Rad...

Mark Barber

An Advertiser's Guide to Better Radio Advertising

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s...

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Mark Barber

And Now a Few Laughs from Our Spons...

Larry Oakner

And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer...

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Larry Oakner

Anti-Fraud Risk and Control Workboo...

Goldmann Peter

Anti-Fraud Risk and Control Workbook

Proven guidance for fraud detection and prevention in a practical workbook format An excellent primer for developing and implementing an anti-fraud program, Anti-Fraud Risk and Control Workbook engages readers in an absorbing self-paced learning experience to develop familiarity with the practical aspects of fraud detection and prevention. Whether you are an internal or external auditor, accountant, senior financial executive, accounts payable professional, credit manager, or financial services...

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Goldmann Peter

Anticipate

Bill Thomas

Anticipate

Design and implement the ideal customer focus Anticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer experience has centered on the hospitality or retail industries and has showcased the discrete techniques organizations use to deliver better service and create more satisfied customers. Anticipate extends and integrates those techniques...

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Bill Thomas

Apple. Феномен веры

Юрий Васильев, 2014

Apple. Феномен веры

Многие пользователи Apple обладают верой в абсолютное превосходство компании, и эта вера не зависит от фактических потребительских свойств ее продукции. Анализируя технические, коммерческие, психологические, исторические и даже эзотерические аспекты этого вопроса, можно объяснить, почему это так.

Автор	Юрий Васильев
Жанр	Карьера, кадры, Маркетинг, PR
Год	2014

Apples, Insights and Mad Inventors

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Apples, Insights and Mad Inventors

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this...

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Application Integration

Bernard Manouvrier

Application Integration

Application integration assembles methods and tools for organizing exchanges between applications, and intra- and inter-enterprise business processes. A strategic tool for enterprises, it introduces genuine reactivity into information systems facing business changes, and as a result, provides a significant edge in optimizing costs. This book analyzes various aspects of application integration, providing a guide to the alphabet soup behind EAI, A2A, B2B, BAM, BPM, ESB and SOA. It addresses the...

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Bernard Manouvrier

ART-коучинг. Техники пРОСТых решени...

Елена Тарарина, 2015

ART-коучинг. Техники пРОСТых решений

Эта книга представляет многолетний опыт автора по интеграции метода арт-терапии в классический коучинг. Техники, описанные здесь, являются как модификациями основных коучинговых техник в контексте арт-терапии, так и абсолютно новыми алгоритмами, которые были разработаны автором на основе многократных семинаров – интенсивов «Консультирование в стиле арт-коучинг», корпоративных тренингов и персональных арт-коучинговых сессий. В данном издании методологическую концепцию арт-терапии мы...

Автор	Елена Тарарина
Жанр	Карьера, кадры, Маркетинг, PR
Год	2015

Artificial Intelligence for Marketi...

Jim Sterne

Artificial Intelligence for Marketing. Practical Applications

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern...

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Jim Sterne

Asking Questions

Seymour Sudman

Asking Questions

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to...

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Seymour Sudman

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