Зарубежная деловая литература
4279 кн.
Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt und neue Kenntnisse gewonnen werden. Das vorliegende Lehrbuch stellt vor diesem Hintergrund den aktuellen Stand der Consumer Neuroscience in leicht verständlicher Form dar. Die Neuauflage wird dabei ergänzt um aktuelle Ergebnisse der...
| Автор | Peter Kenning |
Del autor bestseller de marketing en redes sociales, más vendido y recomendado en hispanoamérica, llega su nueva obra, que te brindará respuestas a preguntas como: ¿Estás invirtiendo de forma efectiva en Facebook e Instagram para potenciar tus ventas? ¿Estás cansado de falsos gurúes que te dicen qué tenés que hacer pero luego no saben cómo hacerlo? ¿Conocés a tu audiencia potencial y cómo armar públicos en el Administrador de Anuncios de Facebook, para impactar a las personas correctas? ¿Estás...
| Автор | Ariel Benedetti |
Mientras el mercado busca conocimiento en las aulas y los claustros de las universidades, en las páginas interiores de este libro encontrarás una empresa que busca talento donde nadie lo está mirando. Mientras que los cursos de tecnología separan teoría de práctica y capacitación de empleabilidad, en cada capítulo de este texto comprobarás cómo una empresa puede transformar el trabajo en un entorno de aprendizaje en sí mismo que devela potencial y desarrolla talento. Mientras una porción de la...
| Автор | Carlos A. Sosa |
Sammelleidenschaft mit Wertsicherung Sparen lohnt sich schon lange nicht mehr. Die Zinsen für die Sparbuch- und Festgeldguthaben liegen weit unter der Inflationsrate. Damit schrumpft das reale Vermögen Jahr für Jahr. Was sind die Alternativen? Gerald Pilz zeigt in diesem Buch auf spannende Weise ungewöhnliche Wertanlagen auf, mit denen Anleger ihr Vermögen nicht nur erhalten, sondern steigern können. Ob kleine oder große Wertobjekte für den kleinen oder großen Geldbeutel – für jeden...
| Автор | Gerald Pilz |
La pregunta que se plantea en este libro es: ¿puede una empresa privada gerenciarse con los mismos criterios como si estuviera listada en bolsa, basando sus decisiones en las mismas herramientas financieras? La respuesta es sí, y el principal objetivo es describir un modelo básico de valoración dinámica donde en cada momento la alta gerencia de una empresa pueda saber el valor de «mercado» de esta última. Es decir, si bien siguen siendo privadas, el modelo de gestión que se propone en el libro...
| Автор | Maximiliano González |
Existen alternativas a la racionalidad capitalista? Otra manera de vivir y pensar ofrece una perspectiva de largo plazo para comprender la crisis del sistema-mundo capitalista. Este sistema hoy estaría ingresando a una fase de bifurcación histórica cuyo desenlace no podemos prever con certidumbre. A lo largo de 8 partes y 40 capítulos, el libro no sólo diagnostica la crisis, sino que además ofrece algunas ideas sobre otra manera de vivir y pensar que no serían afines con la incesante acumulación...
| Автор | Crisóstomo Pizarro Contador |
Führungskräfte und Influencer haben vieles gemeinsam: Sie werden nicht geboren, sondern gemacht, und zwar von ihren Followern. «Alles Quatsch! Führungskräfte haben Mitarbeiter, jedoch keine Follower!», denken Sie jetzt vielleicht? Dann sollten Sie schnellstens umdenken, denn in der digitalen und globalisierten Welt kommt es immer weniger auf Autorität und immer mehr auf die Vernetzung an. Die Führungsqualitäten der Zukunft lauten: Glaubwürdigkeit, Inspiration und Kommunikation auf Augenhöhe –...
| Автор | Barbara Liebermeister |
Die Frage, was eine gute Führungskraft kennzeichnet beziehungsweise welche Führungspersönlichkeiten eine Organisation braucht, um erfolgreich zu sein, stellen sich Menschen schon seit Jahrhunderten. Zugleich war die Beschäftigung damit niemals drängender als heute: In Zeiten, in denen die über einen langen Zeitraum fest gefügte pyramidale Unternehmensorganisation mit ihrer klaren hierarchischen Ordnung abgelöst wird durch völlig neue Modelle mit flacheren Hierarchien, Selbstorganisation und...
| Автор | Anke van Beekhuis |
"Defines the challenges facing the movement and offers comprehensive prescriptions for its successful transformation."— The George Washington Law Review A valuable analysis of the rise, fall, and–hopefully—the revival of unionism in America. [The book] distills into readable form a mass of legal and empirical analysis of what has been happening in the workplaces of the United States and other industrial democracies. Most important, Craver has drawn a blueprint of what must...
| Автор | Группа авторов |
Madrid, invierno de 1620. La felicidad del matrimonio formado por Sebastián Castro, un reputado escribano de la Villa, y Margarita Carvajal se tambalea cuando ambos se convierten en los principales sospechosos de un libelo de sangre: querellas que culpan a los judíos de sacrificar a niños cristianos para recolectar su sangre y cuya jurisdicción compete a la Santa Inquisición. Con la hoguera cerniéndose sobre ellos, su hijo Alonso, un muchacho de trece años, inicia la búsqueda desesperada de un...
| Автор | Sandra Aza |
An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only 5% of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in...
| Автор | Douglas M. Branson |
In the 1980s and 90s, renowned Polish economist Tadeusz Kowalik played a leading role in the Solidarity movement, struggling alongside workers for an alternative to «really-existing socialism» that was cooperative and controlled by the workers themselves. In the ensuing two decades, «really-existing» socialism has collapsed, capitalism has been restored, and Poland is now among the most unequal countries in the world. Kowalik asks, how could this happen in a country that once had the largest and...
| Автор | Tadeusz Kowalik |
Praise for Foster and Magdoff’s The Great Financial Crisis: In this timely and thorough analysis of the current financial crisis, Foster and Magdoff explore its roots and the radical changes that might be undertaken in response. . . . This book makes a valuable contribution to the ongoing examination of our current debt crisis, one that deserves our full attention.—Publishers WeeklyThere is a growing consensus that the planet is heading toward environmental catastrophe:...
| Автор | John Bellamy Foster |
The global impact of Asian production of the wage goods consumed in North America and Europe is only now being recognized, and is far from being understood. Asian women, most only recently urbanized and in the waged work force, are at the center of a process of intensive labor for minimal wages that has upended the entire global economy. First published in 1997, this prescient study is the best available summary of this crucial process as it took hold at the very end of the twentieth century....
| Автор | Peter Custers |
If American journalism were a religion, as it has been called, then its supreme deity would be «objectivity.» The high priests of the profession worship the concept, while the iconoclasts of advocacy journalism, new journalism, and cyberjournalism consider objectivity a golden calf. Meanwhile, a groundswell of tabloids and talk shows and the increasing infringement of market concerns make a renewed discussion of the validity, possibility, and aim of objectivity a crucial pursuit. Despite its...
| Автор | David T.Z. Mindich |
2009 Choice Outstanding Academic Title Is job insecurity the new norm? With fewer and fewer people working in steady, long-term positions for one employer, has the dream of a secure job with full benefits and a decent salary become just that—a dream?In Nice Work If You Can Get It , Andrew Ross surveys the new topography of the global workplace and finds an emerging pattern of labor instability and uneven development on a massive scale. Combining detailed case studies with lucid...
| Автор | Andrew Ross |
The much-heralded War on Poverty has failed. The number of children living in poverty is steadily on the rise and an increasingly destructive underclass brutalizes urban neighborhoods. America's patience with the poor seems to have run out: even cities that have traditionally been havens for the homeless are arresting, harassing, and expelling their street people.In this timely work, William Kelso analyzes how the persistence of poverty has resulted in a reversal of liberal and conservative...
| Автор | Группа авторов |
"This book contributes significantly ot the conversation seeking to understand the international forces at play in the threatening war on Iraq."—Nelson Mandela «Behind the Invasion of Iraq . . .synthesizes the seemingly disparate threads of the U.S. war drive in a blistering indictment of American foreign policy . . .The effect is of puzzle pieces clicking into place.»—Counterpunch Since September 11, 2001, there have been many accounts of the ways in which the alignment...
| Автор | The Research Unit for Political Economy |
For every person who reads this text on the printed page, many more will read it on a computer screen or mobile device. It’s a situation that we increasingly take for granted in our digital era, and while it is indicative of the novelty of twenty-first-century capitalism, it is also the key to understanding its driving force: the relentless impulse to commodify our lives in every aspect. Ursula Huws ties together disparate economic, cultural, and political phenomena of the last few...
| Автор | Ursula Huws |
If you're lucky enough to be employed today in the United States, there's about a one-in-ten chance that you're in a labor union. And even if you’re part of that unionized 10 percent, chances are your union doesn't carry much economic or political clout. But this was not always the case, as historian and activist James Young shows in this vibrant story of the United Electrical Workers Union. The UE, built by hundreds of rank-and-file worker-activists in the...
| Автор | James Young |
Save Our Unions: Dispatches From A Movement in Distress bringstogether recent essays and reporting by labor journalist SteveEarly. The author illuminates the challenges facing U.S. workers,whether they’re trying to democratize their union, win a strike, defendpast contract gains, or bargain with management for the firsttime. Drawing on forty years of personal experience, Early writesabout cross-border union campaigning, labor strategies for organizingand health care reform, and...
| Автор | Steve Early |
In this new edition of Why Unions Matter , Michael D. Yates shows why unions still matter. Unions mean better pay, benefits, and working conditions for their members; they force employers to treat employees with dignity and respect; and at their best, they provide a way for workers to make society both more democratic and egalitarian. Yates uses simple language, clear data, and engaging examples to show why workers need unions, how unions are formed, how they operate, how collective bargaining...
| Автор | Michael D. Yates |
The economic crisis has created a host of problems for working people: collapsing wages, lost jobs, ruined pensions, and the anxiety that comes with not knowing what tomorrow willbring. Compounding all this is a lack of reliable information that speaks to the realities of workers. Commentators and pundits seem more confused than anyone, and economists—the so-called «experts»—still cling to bankrupt ideologies that failed to predict the crisis and offer nothing to explain...
| Автор | Fred Magdoff |
Through the voices of women activists in the welfare rightsmovement across the United States, The Price of ProgressivePolitics exposes the contemporary reality of welfare rightspolitics, revealing how the language of colorblind racism underminesthis multiracial movement. Through in-depth interviewswith activists in eight organizations across the UnitedStates, Rose Ernst presents an intersectional analysis of howthese activists understand the complexities of race, classand gender and how such...
| Автор | Rose Ernst |