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Designing Search. UX Strategies for...

Greg Nudelman

Designing Search. UX Strategies for eCommerce Success

Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you...

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Greg Nudelman

Landing Page Optimization. The Defi...

Tim Ash

Landing Page Optimization. The Definitive Guide to Testing and Tuning for Conversions

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much...

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Tim Ash

Tackling Tumblr. Web Publishing Mad...

Thord Daniel Hedengren

Tackling Tumblr. Web Publishing Made Simple

A comprehensive guide to the popular web publishing site Tumblr The popularity of Tumblr is growing by leaps and bounds, as it continues to make a name for itself as a reliable, accessible blogging platform. Yet, there is very little documentation on Tumblr, leaving newcomers confused as to where to start. That's where this helpful book comes in. Written by well-respected author Thord Hedengren, this step-by-step guide is an ideal starting point for Tumblr newcomers as well as web designers who...

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Thord Daniel Hedengren

Web Application Defender's Cookbook...

Jeremiah Grossman

Web Application Defender's Cookbook. Battling Hackers and Protecting Users

Defending your web applications against hackers and attackers The top-selling book Web Application Hacker's Handbook showed how attackers and hackers identify and attack vulnerable live web applications. This new Web Application Defender's Cookbook is the perfect counterpoint to that book: it shows you how to defend. Authored by a highly credentialed defensive security expert, this new book details defensive security methods and can be used as courseware for training network security personnel,...

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Jeremiah Grossman

Your Project Management Coach. Best...

Bonnie Biafore

Your Project Management Coach. Best Practices for Managing Projects in the Real World

A pragmatic approach to project management Many projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies the customer. While good project management goes a long way towards ensuring success, managers often fail to follow the plans they implement. This unique guide helps you understand and successfully handle project management, once and for all. Covering practical ways to solve problems you'll typically face when managing actual projects, this pragmatic...

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Bonnie Biafore

Family History for the Older and Wi...

Susan Fifer

Family History for the Older and Wiser. Find Your Roots with Online Tools

Discover your roots with Family History for the Older and Wiser. This extremely easy-to-follow book will guide you through all the different stages of researching your family history online and how to record your findings. Using a case study approach, the book takes a single source item – an 1890 marriage certificate purchased at an antiques event – and uses it to highlight the questions you should be asking yourself about your own family documentation and how this can be used as a basis for...

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Susan Fifer

Windows PowerShell 2.0 Bible

Tome Tanasovski

Windows PowerShell 2.0 Bible

Here's the complete guide to Windows PowerShell 2.0 for administrators and developers Windows PowerShell is Microsoft's next-generation scripting and automation language. This comprehensive volume provides the background that IT administrators and developers need in order to start using PowerShell automation in exciting new ways. It explains what PowerShell is, how to use the language, and specific ways to apply PowerShell in various technologies. Windows PowerShell is Microsoft's standard...

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Tome Tanasovski

Affiliate Program Management. An Ho...

Evgenii Prussakov

Affiliate Program Management. An Hour a Day

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate...

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Evgenii Prussakov

Website Optimization. An Hour a Day

Rich Page

Website Optimization. An Hour a Day

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you...

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Rich Page

Social Media Marketing. An Hour a D...

Dave Evans

Social Media Marketing. An Hour a Day

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the...

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Dave Evans

Internet Marketing. An Hour a Day

Matt Bailey

Internet Marketing. An Hour a Day

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it...

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Matt Bailey

Display Advertising. An Hour a Day

David Booth

Display Advertising. An Hour a Day

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best...

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David Booth

Mastering Microsoft Exchange Server...

Brian Svidergol

Mastering Microsoft Exchange Server 2016

A bestselling Exchange Server guide, updated for the 2016 release Mastering Microsoft Exchange Server 2016 is the gold-standard reference for system administrators and first-time users alike. Fully updated to align with the latest release, this expert-led guide provides comprehensive coverage and easy-to-follow tutorials for all aspects of Exchange Server installation, configuration, and management. Whether you're migrating from an earlier version or installing Exchange Server for the first...

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Brian Svidergol

Managing Open Source Projects. A Wi...

Jan Sandred

Managing Open Source Projects. A Wiley Tech Brief

The only guide to managing and integrating the open source model With the phenomenal success of Linux, companies are taking open source business solutions much more seriously than ever before. This book helps to satisfy the growing demand for guidance on how to manage open source enterprise development projects. Expert Jan Sandred explores the open source philosophy, describes current software tools for managing open source projects, and provides expert guidance on how to organize and manage...

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Jan Sandred

World Without Secrets. Business, Cr...

Richard Hunter S.

World Without Secrets. Business, Crime, and Privacy in the Age of Ubiquitous Computing

The future of computing-the future of business Rapid technological innovation is moving us towards a world of ubiquitous computing-a world in which we are surrounded by smart machines that are always on, always aware, and always monitoring us. These developments will create a world virtually without secrets in which information is widely available and analyzable worldwide. This environment will certainly affect business, government, and the individual alike, dramatically affecting the way...

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Richard Hunter S.

Technology Scorecards. Aligning IT...

Sam Bansal

Technology Scorecards. Aligning IT Investments with Business Performance

Plan, execute, and sustain a successful IT campaign with Sam Bansal's perfect scorecard approach First came the dot.com bust, then the IT squeeze. Despite software being the tail that wags the dog in most corporations, the cham-pions of IT, the CIOs, are constantly under fire to justify and maximize their IT investments—past, present, and future. Learn how to establish Key Performance Indicators and Value Scorecards for IT to ensure maximum value in your corporation with the step-by-step...

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Sam Bansal

Using the Internet Safely For Senio...

Linda Criddle

Using the Internet Safely For Seniors For Dummies

The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable...

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Linda Criddle

Preventing Identity Theft For Dummi...

Michael J. Arata, Jr.

Preventing Identity Theft For Dummies

Twenty-seven million Americans have been victims of identity theft in the last five years and the total cost of identity theft approaches $48 billion per year (total costs to businesses are $43 billion and the direct cost to consumers is $5 billion) These staggering statistics have prompted security consultant Michael Arata to provide readers with the resources they need to guard themselves against identity theft In this valuable book, Arata offers easy-to-follow, straightforward advice on...

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Michael J. Arata, Jr.

Pay Per Click Search Engine Marketi...

Peter Kent

Pay Per Click Search Engine Marketing For Dummies

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point...

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Peter Kent

Firefox For Dummies

Blake Ross

Firefox For Dummies

Firefox For Dummies gives you the inside scoop on the exciting new browser from the Web wizard that got it started. The book's author, Blake Ross, began developing Firefox as a teenager. Once available to the world, the simple and powerful tool was an instant hit claiming a sizable share of the Web browser market with over 140 million downloads. In this book Blake not only gives you the lowdown on how to use Firefox for safe Web searching, but he also shares his insight into how the product came...

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Blake Ross

WebEx Web Meetings For Dummies

Nancy Stevenson

WebEx Web Meetings For Dummies

More than 11,000 customers–ranging from independent consultants to large corporations–use WebEx online services to decrease the cost and increase the effectiveness of meetings, presentations, conferences, support, and training Input from WebEx has enriched the book with actual examples and case studies of how individuals, small businesses, and large corporations are making use of the WebEx services

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Nancy Stevenson

AOL For Dummies

John Kaufeld

AOL For Dummies

A traditional bestseller, AOL For Dummies is the only regularly updated reference book on the market for beginning AOL users Covers the essentials of signing up for AOL, getting around the AOL channels, using AOL's e-mail and instant messaging, and exploring the Web browser Helps first-time users take advantage of AOL's broadband content and the newest features of AOL 9.0 Optimized, such as improved safety features, e-mail systems, and on-demand programming Highlights the changes that users of...

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John Kaufeld

Amazon.com For Dummies

Mara Friedman

Amazon.com For Dummies

If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this...

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Mara Friedman

Flash CS3 For Dummies

Ellen Finkelstein

Flash CS3 For Dummies

Pack pizzazz into your Web sites with Flash! Start with simple animation, or create whole pages in Flash The newest version of Flash offers all sorts of cool options for designing Web sites that stand out from the crowd, and this handy guide makes it easy. Enhance your site with animated graphics, boxes, or buttons; morph shapes; create text with exotically changing colors; add sound or video; and watch visitors flock to your site!

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Ellen Finkelstein

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