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Media Selling

Warner Charles Dudley

Media Selling

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give...

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Warner Charles Dudley

Media Selling

Warner Charles Dudley

Media Selling

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Warner Charles Dudley

Medusa on the Beach

Ксюша Ангел

Medusa on the Beach

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Ксюша Ангел

Memo from the Story Department

Christopher Vogler

Memo from the Story Department

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Christopher Vogler

Men on the Screen

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Men on the Screen

Cinema, whether it is understood as entertainment, business, criticism, or art, is always a reflection of the society in which it is born. Men on the Screen is a review of masculinity in cinema made in Spain by Spanish directors from 1939 to the present. The objective of this volume is, then, to observe the different types of masculinities, whose classification gives rise to a chronology that goes from the man who embodies the dream dreamt by the dictator Franco to the modern man, who is lost in...

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Men on the Screen

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Men on the Screen

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Merchants of Culture

John B. Thompson

Merchants of Culture

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age.<br /><br />In this book –...

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John B. Thompson

MeToo

Meenakshi Gigi Durham

MeToo

In the wake of the MeToo movement, revelations of sexual assault and harassment continue to disrupt sexual politics across the globe. Reports of widespread misconduct—in workplaces from doctors’ offices to factory floors—precipitate firings, legal actions, street protests, and policy punditry. Meenakshi Gigi Durham situates media culture as a place in which these broader social struggles are produced and reproduced. The media figures whose depravity sparked the #MeToo movement are symbols of...

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Meenakshi Gigi Durham

MeToo

Meenakshi Gigi Durham

MeToo

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Meenakshi Gigi Durham

MGM

Michael Troyan

MGM

M-G-M: Hollywood’s Greatest Backlot is the illustrated history of the soundstages and outdoor sets where Metro-Goldwyn-Mayer produced many of the world’s most famous films. During its Golden Age, the studio employed the likes of Garbo, Astaire, and Gable, and produced innumerable iconic pieces of cinema such as The Wizard of Oz, Singin’ in the Rain, and Ben-Hur.It is estimated that a fifth of all films made in the United States prior to the 1970s were shot at MGM...

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Michael Troyan

Miami Vice

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Miami Vice

Miami Vice captures the glitter and glamour embodied by Crockett and Tubbs and offers students an anatomy of a ground-breaking work in the police procedural genre. Explores Miami Vice’s combination of disparate influences (MTV, film noir, soap opera, ‘high concept’ action films) as well as the social, cultural and industrial moments when it burst onto the network Introduces readers to major components of televisual analysis–style, storytelling, the television show as commodity and ideological...

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Michelangelo Red Antonioni Blue

Murray Pomerance

Michelangelo Red Antonioni Blue

Michelangelo Antonioni, who died in 2007, was one of cinema’s greatest modernist filmmakers. The films in his black and white trilogy of the early 1960s—<i>L’avventura, La Notte, L‘eclisse</i>—are justly celebrated for their influential, gorgeously austere style. But in this book, Murray Pomerance demonstrates why the color films that followed are, in fact, Antonioni’s greatest works. Writing in an accessible style that evokes Antonioni’s expansive use of space, Pomerance discusses...

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Murray Pomerance

Micky Flanagan: What Chance Change?

Ксюша Ангел

Micky Flanagan: What Chance Change?

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Ксюша Ангел

Midwich Cuckoos

John Wyndham

Midwich Cuckoos

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John Wyndham

Migrating to the Movies

Jacqueline Najuma Stewart

Migrating to the Movies

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Jacqueline Najuma Stewart

Mind Candy

Lawrence Watt-Evans

Mind Candy

Over the years, in a variety of venues, Lawrence Watt-Evans has turned his sharp, analytical, and slightly crazed mind to everything from weaponized poetry to why the Enterprise doesn't have seatbelts, and everyone from Jane Austen to Buffy Summers. Collected for the first time are twenty-three of these essays, discussing icons of comic books, television, novels, movies, and much more!

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Lawrence Watt-Evans

Mind Your Business

Michele Wallerstein

Mind Your Business

A former Hollywood literary agent explains the secrets of maneuvering in the world of Hollywood screenwriters. This book includes chapters on the agent-client relationship, how to network successfully, how to write the right query letter, and more.

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Michele Wallerstein

Mining the Home Movie

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Mining the Home Movie

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Modern Coin Magic

J. B. Bobo

Modern Coin Magic

First published in 1952, “Modern Coin Magic” is J. B. Bobo’s classic work on coin magic. The purpose of this efficient guide is to review and discuss all of the practical aspects to coin magic tricks utilizing sleight of hand. Bobo examines all of the older, traditional sleights of hand and retains only those that are truly useful and helpful, discarding any that are out-of-date or impractical to work. “Modern Coin Magic” is remarkable in its ability to present all of the best tips and...

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J. B. Bobo

Monstre

Mathias Clasen

Monstre

Paradoksalt nok elsker vi fiktionens gys og den pirrende skrAek, den udloser i os, uanset om det er i form af boger om forforeriske vampyrer eller film om morderiske aliens. Det mest slaende ved overnaturlige monstre er selvfolgelig, at de ikke findes i virkeligheden. Ikke desto mindre bliver vi ved med at fortAelle hinanden historier om spogelser og uhyrer. Faktisk reagerer vi ens pa tvAers af kulturer, nar vi ser en gyserfilm. Denne ens reaktion pa gru er der en god forklaring pa, som man...

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Mathias Clasen

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