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Smarter, Faster, Cheaper. Non-Borin...

David Garland Siteman

Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are «wild west» times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and...

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David Garland Siteman

So macht MANN das

Bernhard Fanger

So macht MANN das

Die Mehrheit der Führungskräfte sind heutzutage immer noch Männer. Viele von ihnen haben lange dafür gearbeitet, in die Position zu kommen, in der sie nun sind. Und dennoch schleicht sich bei einigen auch Unzufriedenheit mit ihrem Job ein. So stellt sich für immer mehr Führungskräfte die Frage, die Spur zu wechseln und in einer sinnvollen Selbständigkeit ihre Aufgabe und Erfüllung zu finden. Das ist das Thema von Bernhard Fangers Buch. Er beschreibt, wie er selbst als Topmanager seinen Weg fand,...

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Bernhard Fanger

So What?

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So What?

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose. by...

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So You Want To Be An Entrepreneur?....

Jon Gillespie-Brown

So You Want To Be An Entrepreneur?. How to decide if starting a business is really for you

Jon Gillespie Brown brings his extensive mentoring experience to bear in this new handbook for would-be entrepreneurs. So You Want to Be an Entrepreneur? contains a series of mentoring sessions, each carefully thought out to make you consider and plan your life based on your passions, ambitions and ultimate visions. By actively taking part in each of the exercises, you give yourself the best chance of succeeding as an entrepreneur, or the sufficient clarity to decide what other career options...

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Jon Gillespie-Brown

Soup. A Recipe to Create a Culture...

Джон Гордон

Soup. A Recipe to Create a Culture of Greatness

Why it matters who's stirring the pot Soup offers an inspirational business fable that explains the «recipe» you can use to create a winning culture and boost employee morale and engagement. The story follows Nancy, the newly anointed CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. Fatefully, while eating lunch at a local soup shop, Nancy discovers the...

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Джон Гордон

Specialty Shop Retailing. How to Ru...

Carol Schroeder L.

Specialty Shop Retailing. How to Run Your Own Store (Revision)

This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).

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Carol Schroeder L.

Start Before You're Ready. The Youn...

Mick Spencer

Start Before You're Ready. The Young Entrepreneurs Guide to Extraordinary Success in Work and Life

Unleash your entrepreneurial spirit with a counterintuitive approach to starting your own venture or taking your career to the next level Start Before You’re Ready offers entrepreneurs an inspiring new roadmap to success – one that runs against nearly everything you’ve ever been taught about business. Author Mick Spencer is living proof that success doesn’t always rest down the traditional path of formal education and deep pockets. At the age of 22, with nothing to his name, he founded ONTHEGO...

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Mick Spencer

Start with Hello. How to Convert To...

Linda Coles

Start with Hello. How to Convert Today's Stranger into Tomorrow's Client

How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table. Start with «Hello» reveals how the most successful businesspeople and leaders share an overlooked and underappreciated talent—the ability to engage and communicate with strangers in productive, creative...

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