La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, también aumenta la presión por demostrar el retorno de la inversión, junto a requerimientos para entrenar y aconsejar a los directivos expuestos a estas presiones del entorno. Este contexto requiere profesionales...
This book analyses modernity and tradition in China today and how they combine in striking ways in the Chinese school. Paul Willis – the leading ethnographer and author of Learning to Labour – shows how China has undergone an internal migration not only of masses of workers but also of a mental and ideological kind to a new cultural landscape of meaning characterized by the worship of the glorified city, devotion to consumerism and fixation with the smartphone and the internet. Massive...
In this book Paul Willis, a renowned sociologist and ethnographer, aims to renew and develop the ethnographic craft across the disciplines. Drawing from numerous examples of his own past and current work, he shows that ethnographic practice and the ethnographic imagination are vital to understanding the creativity and irreducibility of experience in all aspects of social and cultural practice. Willis argues that ethnography plays a vital role in constituting 'sensuousness' in textual,...
