Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats,...
Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a wealth of in-depth experience, education, and mature judgment that younger people can't match; they also care more about creating financial security and doing what they want. Business consultant and serial entrepreneur Robert Bly...
On average, companies spend over one-quarter of their promotional budget on content marketing and it is forecasted to be a $200 billion industry by 2019. But content alone can't bring in new customers–readers need a strategy and <i>The Content Marketing Handbook</i> helps them create it.<br> <li>Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns <li>Robert Bly has...
Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing...
