Маркетинг, PR

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Designing Agentive Technology

Christopher Noessel

Designing Agentive Technology

Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive technology’s massive potential.

Автор

Christopher Noessel

Differentiate or Die

Джек Траут

Differentiate or Die

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Джек Траут

Differentiate or Die. Survival in O...

Джек Траут

Differentiate or Die. Survival in Our Era of Killer Competition

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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Джек Траут

Differentiate to Dominate

Peter Engelhardt

Differentiate to Dominate

Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that...

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Peter Engelhardt

Digital Marketing

Annmarie Hanlon

Digital Marketing

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and t he latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and...

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Annmarie Hanlon

Digital Marketing All-in-One For Du...

Stephanie Diamond

Digital Marketing All-in-One For Dummies

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Stephanie Diamond

Digital Marketing For Dummies

Gregory Brooks

Digital Marketing For Dummies

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

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Gregory Brooks

Digital Marketing For Dummies

Ryan Deiss

Digital Marketing For Dummies

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that...

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Ryan Deiss

Digital Marketing For Dummies

Ryan Deiss

Digital Marketing For Dummies

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Ryan Deiss

Digital Marketing. Global Strategie...

Vijay Mahajan

Digital Marketing. Global Strategies from the World's Leading Experts

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and...

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Vijay Mahajan

Digital Sense. The Common Sense App...

Brian Solis

Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with...

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Brian Solis

Digital всемогущий. 101 инструмент...

Юрий Павлюк

Digital всемогущий. 101 инструмент для повышения продаж с помощью цифровых технологий

Многие инструменты digital-маркетинга очень быстро совершенствуются или устаревают. Не разобравшись в том, какие из них использовать, можно долго сливать бюджет, не получая выхлопа. Цель этой книги – доступным языком изложить вечнозеленые приемы увеличения продаж с помощью интернет-маркетинга. Двигаясь от классических к новейшим, Юрий Павлюк разбирает сильные и слабые стороны тех digital-инструментов, которые останутся актуальными еще очень долго. Вы сможете подобрать инструменты...

Автор

Юрий Павлюк

Digital@Scale

Владимир Кулагин

Digital@Scale

Авторы книги отвечают на три вопроса: зачем, что и как необходимо сделать, чтобы ваша компания стала цифровой. Опираясь на многочисленные исследования и опыт известных международных и российских компаний, они объясняют, почему изменения нужны даже там, где сейчас все хорошо, что именно в действующих стратегиях требует пересмотра и, наконец, как эффективно провести цифровизацию своего бизнеса. Мы живем в эпоху, когда цифровая революция вошла в свою решающую фазу – интернет использует каждый...

Автор

Владимир Кулагин

Direct Mail in the Digital Age

Lin Grensing-Pophal

Direct Mail in the Digital Age

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak...

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Lin Grensing-Pophal

Direct Selling For Dummies

Belinda Ellsworth

Direct Selling For Dummies

Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve...

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Belinda Ellsworth

Discourses on Business Education at...

Группа авторов

Discourses on Business Education at the College Level

[i][/i]Provides inspiration for college business school instructors Illustrates a wide variety of techniques for engaging business school students Gives a survey of well-researched techniques for keeping business school curriculum at the cutting edge

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Группа авторов

Discovering Public Relations

Karen Freberg

Discovering Public Relations

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their...

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Karen Freberg

Discovering Public Relations

Karen Freberg

Discovering Public Relations

Автор

Karen Freberg

Disrupting Digital Business

R "Ray" Wang

Disrupting Digital Business

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promisesno matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the...

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R "Ray" Wang

Do the Web Write

Dan Furman

Do the Web Write

The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English and covers many...

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Dan Furman

Do-It-Yourself Advertising and Prom...

Fred Hahn E.

Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.» -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes...

Автор

Fred Hahn E.

Dream Team. Как создать команду меч...

Олег Синякин, Владимир Герасичев, 2012

Dream Team. Как создать команду мечты

Философия и практика создания команды на российской почве – суть книги «Dream Team. Как создать команду мечты». Как можно «бежать на 100 %», сидя при этом за своим рабочим столом? Какое дополнительное бизнес-значение имеют привычные слова «авторство», «ответственность», «целостность», «контекст»? Как достигать результатов, о которых команда не рисковала и мечтать? Как объединить людей им же на радость? На эти и многие другие вопросы дают ответ Олег Синякин, бизнесмен, топ-менеджер с 15-летним...

Автор	Олег Синякин, Владимир Герасичев
Жанр	Маркетинг, PR
Год	2012

Driven to Delight

Ксюша Ангел

Driven to Delight

Автор

Ксюша Ангел

Driven. Inside BMW, the Most Admire...

David Kiley

Driven. Inside BMW, the Most Admired Car Company in the World

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of...

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David Kiley

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