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Consumerología

Mario R. Paredes

Consumerología

En tiempos de big data, inteligencia artificial y digitalización omnipresente, se hace más necesario que nunca entender al consumidor como persona para dejar de verlo como una estadística de compra que se rige únicamente por motivos racionales. Si así fuera, cualquiera sabría vender más y mejor. Pero la realidad nos dice que vender hoy es más difícil que nunca.En este libro, Mario Paredes plasma años de investigación y experiencia para tratar de responder a la pregunta de por qué compramos lo...

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Mario R. Paredes

Nation, State, and Economy

Людвиг Мизес

Nation, State, and Economy

Essential to Mises’s concept of a classical liberal economy is the absence of interference by the state. In World War I, Germany and its allies were overpowered by the Allied Powers in population, economic production, and military might, and its defeat was inevitable.Mises believed that Germany should not seek revenge for the peace of Versailles; rather it should adopt liberal ideas and a free-market economy by expanding the international division of labor, which would help all parties. “For us...

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Людвиг Мизес

Responsabilidad social

Angie Lorena García Rodríguez

Responsabilidad social

Los procesos desarrollados al interior de la microeconomía muestran la importancia de las decisiones que existen entre los agentes económicos (empresas y hogares). En virtud de ello, dichas relaciones pueden ocasionar diferentes fenómenos que implican, de una u otra forma, el comportamiento social de los individuos y de las empresas que interactúan diariamente por conseguir el mejor beneficio (para los hogares) o la mejor utilidad (para las empresas). En este sentido, la Responsabilidad Social...

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Angie Lorena García Rodríguez

Las 6R del negocio

Pablo Fernandez

Las 6R del negocio

¿Puede una empresa consolidada y de larga trayectoria duplicar sus resultados en solo dos años? ¿Es posible aumentar los beneficios entre un 25% y un 100% solo con mejorar un 5% la capacidad de retención de clientes? La respuesta a ambas preguntas es afirmativa y la clave para lograrlo está en estas páginas, en las que Pablo Fernández explica por qué el elemento fundamental del crecimiento es la relación con los clientes.A través de una rigurosa metodología implantada con éxito en empresas de...

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Pablo Fernandez

The Anti-capitalistic Mentality

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The Anti-capitalistic Mentality

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Can Capitalism Survive?

Benjamin A. Rogge

Can Capitalism Survive?

Benjamin A. Rogge—late Distinguished Professor of Political Economy at Wabash College—was a representative of that most unusual species: economists who speak and write in clear English. He forsakes professional jargon for clarity and logic—and can even be downright funny. The nineteen essays in this volume explore the philosophy of freedom, the nature of economics, the business system, labor markets, money and inflation, the problems of cities, education, and what must be done to ensure the...

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Benjamin A. Rogge

Liberalism

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Liberalism

This book presents the theoretical and practical arguments for liberalism in the classical tradition as defined by Mises as “the liberal doctrine of the harmony of the rightly understood interests of all members of a free society founded on the principle of private ownership of the means of production.” The foundation of liberalism, Mises says, rests on an understanding and appreciation of private property, social cooperation, the freedom idea, ethics and morality, democracy, and the legitimate...

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The Ultimate Foundation of Economic...

Людвиг Мизес

The Ultimate Foundation of Economic Science

In this volume, Mises argued that economics is a science because human action is a natural order of life and that it is the actions of humans that determine markets and capital decisions. Since Mises believed these links could be proven scientifically, he concluded that economics, with its basis on that human action, is indeed a science in its own right and not an ideology or a metaphysical doctrine.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics...

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Людвиг Мизес

Human Action

Людвиг Мизес

Human Action

In Human Action, Mises starts from the ideas set forth in his Theory and History that all actions and decisions are based on human needs, wants, and desires and continues deeper and further to explain how studying this human action is not only a legitimate science (praxeology) but how that science is based on the foundation of free-market economics.Mises presents and discusses all existing economic theories and then proceeds to explain how the only sensible, realistic, and feasible theory of...

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Theory and History

Людвиг Мизес

Theory and History

Theory and History is primarily a critique of Karl Marx, his materialism, and his prediction of the inevitability of socialism. Marx attributes the creation of tools and machines, as well as the economic structure of society, to undefined “material productive forces.” Mises rejects this materialistic view; he points out that tools and machines are actually created by individuals acting on the basis of non-materialistic ideas.This book discusses the theory of economics, i.e., the study of...

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Encyclopedic Liberty

Jean Le Rond d'Alembert

Encyclopedic Liberty

Often described as the culmination of the French Enlightenment, the Encyclopédie was collected not only to serve as a comprehensive reference work, but to “change the way men think” about every aspect of the human and natural worlds. In his celebrated “Preliminary Discourse” to the compilation, d’Alembert traced an entire history of modern philosophy and science designed to chart the way toward a sweeping Baconian project of improving the world through usable knowleEAe.This anthology is the...

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Jean Le Rond d'Alembert

Social Contract, Free Ride

Anthony de Jasay

Social Contract, Free Ride

Social Contract, Free Ride is a cogent argument that strikes at the very foundations of traditional economic apologies for coercive action by the state to fulfill necessary public utility.Anthony de Jasay is an independent theorist living in France. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.

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Anthony de Jasay

Economics and the Public Welfare

Benjamin M. Anderson

Economics and the Public Welfare

In the turbulent years between passage of the Federal Reserve Act (1913) and the Bretton Woods Agreement (1945), the peoples of the Western world suffered two world wars, two major and several minor international financial panics, an epidemic of currency devaluations and debt repudiations, civil wars, and revolutions.No period in history could serve better as a case study for the analysis of applied economic policy. No one could have been better situated to write that study than Benjamin M....

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Benjamin M. Anderson

The Wisdom of Adam Smith

John Haggarty

The Wisdom of Adam Smith

Adam Smith was an eloquent man of considerable philosophical and historical learning. His most incisive and enduring observations are collected here on subjects ranging from political and economic history to morals, art, education, war, and the American colonies. Throughout, notes an admirer in the introduction, “his writing is blessedly free of that use of jargon (and mathematics) that characterizes most of the modern materials in economics. His ideas are expressed in a lucid, straightforward...

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John Haggarty

The Theory of Money and Credit

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The Theory of Money and Credit

The Theory of Money and Credit integrated monetary theory into the main body of economic analysis for the first time, providing fresh, new insights into the nature of money and its role in the economy and bringing Mises into the front rank of European economists.The Theory of Money and Credit also presented a new monetary theory of the trade cycle, which, under further development by Mises’s student Nobel Laureate F. A. Hayek, came to challenge all previous trade-cycle theories.Ludwig von Mises...

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Socialism

Людвиг Мизес

Socialism

More than thirty years ago F. A. Hayek said of Socialism: “It was a work on political economy in the tradition of the great moral philosophers, a Montesquieu or Adam Smith, containing both acute knowledge and profound wisdom. . . . To none of us young men who read the book when it appeared was the world ever the same again.” This is a newly annotated edition of the classic first published in German in 1922. It is the definitive refutation of nearly every type of socialism ever devised. Mises...

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Impuestos y cambio cultural en Bogo...

Paul Bromberg

Impuestos y cambio cultural en Bogotá, 1992-2011

Entre 1993 y 2003 el recaudo fiscal de Bogotá se multiplicó por diez en términos reales, condición sin la cual no habría tenido lugar la reconocida transformación de la ciudad. Además de la voluntad política de los alcaldes involucrados, se ha invocado la promoción de una nueva cultura tributaria para explicar cómo se dieron y aceptaron las reformas correspondientes. Este libro reconstruye lo que pasó y pone en su justo lugar cada uno de los factores que mejoraron los ingresos fiscales de la...

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Paul Bromberg

Business Forecasting

Michael Gilliland

Business Forecasting

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Michael Gilliland

Constructive News

Ulrik Haagerup

Constructive News

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Ulrik Haagerup

Den meningsfulde oplevelse

Kenneth Hansen

Den meningsfulde oplevelse

Alle taler om oplevelsesokonomi. Men hvad er meningen med oplevelser, og hvad betyder oplevelsers design i digitale medier? Inden for webdesign, multimedier, digital forvaltning, museer, turisme og andre omrader understotter digitale teknologier stadig flere oplevelser. Dermed er det ogsa blevet relevant at trAede et skridt tilbage og sporge: Hvad er oplevelsers mere almene karakter, og hvad gor oplevelser meningsfulde for os i dag? Dette er forste bog pa dansk, som handler om at skabe...

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Kenneth Hansen

Andre vinkler pa ledelse og organis...

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Andre vinkler pa ledelse og organisation

Bogen afspejler professor Jens Genefkes mangesidige beroringsflader og hans mangearige arbejde i brydningsfladen mellem virksomhedsledelsens teori og praksis. Bidragyderne har i flere tilfAelde brugt muligheden for at fremlAegge anderledes synsvinkler pa udviklingen inden for ledelse og organisation.De 14 bidrag rAekker saledes fra en generel kritik af den nationale satsning pa teknologi (Agersnap) til specifikke diskussioner af ledelsesteoretiske emner sasom budgettets Aendrede betydning samt...

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Global Experience Industries

Jens Christensen

Global Experience Industries

The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identical with the product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage the customer in a personal way. The experience dimension has moved into a predominant place since the 1990s, fueled by an expanding global and digital economy. In developed countries, people get...

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Jens Christensen

VelfAerd nu eller i fremtiden

Flemming Moller

VelfAerd nu eller i fremtiden

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Flemming Moller

Muddling Toward Frugality

Warren Johnson

Muddling Toward Frugality

Mr. Johnson’s thesis can be summarized without much difficulty: after generations of extravagant and reckless industrial expansion, we are clearly entering an age of economic scarcity. While human demands continue to rise, natural resources, especially the non-renewable kind, become harder to find and more expensive to extract, process, transport and distribute. This simple brute fact is the basic cause of inflation, despite the inability of most professional economists to see it. (The...

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Warren Johnson

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