Akashic launched our BLACK SHEEP YA imprint with the first book in this series, Changers Book One: Drew. The first book has been selling well for us – we're almost through our first printing, and we have licensed it into translation into German, Spanish, and Norwegian so far. Changers Book One also got great reviews: New York Times, O, the Oprah Magazine, School Library Journal, Publishers Weekly (starred review), etc. John Green has been supportive of the first book, including sending tweets to his legions of followers. This is the second in a four-book series of YA novels all starring the same protagonist. Both authors (they are parents of young teenage children) will be very active in book promotion, including visits to schools and library programs in addition to book festivals and YA book club visits. Publicize to major dailies, weeklies, literary publications, alternative publications. Major radio and television push. Submission to appropriate YA Book Awards. Akashic's promotion will have a strong social media component. The authors will continue to maximize the use of their empathy project and website: Wearechangers.org. Changers Book Two will be featured title at Akashic's booth at 2015 ALAs and BEA.
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