Серия "Postmillennial Pop"

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Your Ad Here

Michael Serazio

Your Ad Here

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2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association[/b]2013 Book of the Year, Visual Communication Division, National Communication Association[/b] Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla...

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Michael Serazio

Video Games Have Always Been Queer

Bonnie Ruberg

Video Games Have Always Been Queer

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Argues for the queer potential of video gamesWhile popular discussions about queerness in video games often focus on big-name, mainstream games that feature LGBTQ characters, like Mass Effect or Dragon Age, Bonnie Ruberg pushes the concept of queerness in games beyond a matter of representation, exploring how video games can be played, interpreted, and designed queerly, whether or not they include overtly LGBTQ content. Video Games Have Always Been Queer argues that the medium of video games...

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Bonnie Ruberg

The Sonic Color Line

Jennifer Lynn Stoever

The Sonic Color Line

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The unheard history of how race and racism are constructed from sound and maintained through the listening ear. Race is a visual phenomenon, the ability to see “difference.” At least that is what conventional wisdom has lead us to believe. Yet, The Sonic Color Line argues that American ideologies of white supremacy are just as dependent on what we hear—voices, musical taste, volume—as they are on skin color or hair texture. Reinforcing compelling new...

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Jennifer Lynn Stoever

The Race Card

Tara Fickle

The Race Card

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Winner, 2020 American Book Award, given by the Before Columbus Foundation How games have been used to establish and combat Asian American racial stereotypes As Pokémon Go reshaped our neighborhood geographies and the human flows of our cities, mapping the virtual onto lived realities, so too has gaming and game theory played a role in our contemporary understanding of race and racial formation in the United States. From the Chinese Exclusion Act and Japanese American internment to the model...

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Tara Fickle

The Power of Sports

Michael Serazio

The Power of Sports

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A provocative, must-read investigation that both appreciates the importance of—and punctures the hype around—big-time contemporary American athletics In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with...

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Michael Serazio

The New Mutants

Ramzi Fawaz

The New Mutants

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How fantasy meets reality as popular culture evolves and ignites postwar gender, sexual, and race revolutions. 2017 The Association for the Studies of the Present Book Prize Finalist Mention, 2017 Lora Romero First Book Award Presented by the American Studies Association Winner of the 2012 CLAGS Fellowship Award for Best First Book Project in LGBT Studies In 1964, noted literary critic Leslie Fiedler described American youth as “new mutants,” social rebels severing...

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Ramzi Fawaz

The Dark Fantastic

Ebony Elizabeth Thomas

The Dark Fantastic

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Reveals the diversity crisis in children's and young adult media as not only a lack of representation, but a lack of imagination Stories provide portals into other worlds, both real and imagined. The promise of escape draws people from all backgrounds to speculative fiction, but when people of color seek passageways into the fantastic, the doors are often barred. This problem lies not only with children’s publishing, but also with the television and film executives tasked with adapting...

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Ebony Elizabeth Thomas

The Content of Our Caricature

Rebecca Wanzo

The Content of Our Caricature

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Traces the history of racial caricature and the ways that Black cartoonists have turned this visual grammar on its head Revealing the long aesthetic tradition of African American cartoonists who have made use of racist caricature as a black diasporic art practice, Rebecca Wanzo demonstrates how these artists have resisted histories of visual imperialism and their legacies. Moving beyond binaries of positive and negative representation, many black cartoonists have used caricatures to criticize...

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Rebecca Wanzo

Surveillance Cinema

Catherine Zimmer

Surveillance Cinema

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In Paris, a static video camera keeps watch on a bourgeois home. In Portland, a webcam documents the torture and murder of kidnap victims. And in clandestine intelligence offices around the world, satellite technologies relentlessly pursue the targets of global conspiracies. Such plots represent only a fraction of the surveillance narratives that have become commonplace in recent cinema. Catherine Zimmer examines how technology and ideology have come together in cinematic form to play a...

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Catherine Zimmer

Spreadable Media

Henry Jenkins

Spreadable Media

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How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today’s ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called “user-generated content.” Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to...

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Henry Jenkins

Social Media Entertainment

David Craig

Social Media Entertainment

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How the transformation of social media platforms and user-experience have redefined the entertainment industry [b][/b] In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to...

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David Craig

Restricted Access

Elizabeth Ellcessor

Restricted Access

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Elizabeth Ellcessor

Puro Arte

Lucy Mae San Pablo Burns

Puro Arte

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Winner of the 2012 Outstanding Book Award in Cultural Studies, Association for Asian American Studies[/b] Puro Arte explores the emergence of Filipino American theater and performance from the early 20th century to the present. It stresses the Filipino performing body's location as it conjoins colonial histories of the Philippines with U.S. race relations and discourses of globalization. Puro arte, translated from Spanish into English, simply means “pure art.” In...

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Lucy Mae San Pablo Burns

Playing to the Crowd

Nancy K. Baym

Playing to the Crowd

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Explains what happened to music—for both artists and fans—when music went online. [b][/b]Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through...

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Nancy K. Baym

Open World Empire

Christopher B. Patterson

Open World Empire

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Seeking ways to understand video games beyond their imperial logics, Patterson turns to erotics to re-invigorate the potential passions and pleasures of play Video games vastly outpace all other mediums of entertainment in revenue and in global reach. On the surface, games do not appear ideological, nor are they categorized as national products. Instead, they seem to reflect the open and uncontaminated reputation of information technology. Video games are undeniably imperial products. Their very...

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Christopher B. Patterson

Open TV

Aymar Jean Christian

Open TV

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How the internet transformed television Before HBO’s hit show Insecure, Issa Rae’s comedy about being a nerdy black woman debuted as a YouTube web series The Misadventures of Awkward Black Girl, her response to the absence of diverse black characters on the small screen. Broad City, a feminist sitcom now on Comedy Central, originated as a web series on YouTube, developed directly out of funny women Ilana Glazer and Abbi Jacobson’s real-life friendship. These...

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Aymar Jean Christian

Old Futures

Alexis Lothian

Old Futures

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Finalist, 2019 Locus Award for Nonfiction, presented by the Locus Science Fiction Foundation Traverses the history of imagined futures from the 1890s to the 2010s, interweaving speculative visions of gender, race, and sexuality from literature, film, and digital media Old Futures explores the social, political, and cultural forces feminists, queer people, and people of color invoke when they dream up alternative futures as a way to imagine transforming the present. Lothian shows how queer...

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Alexis Lothian

More Than Meets the Eye

Bob Rehak

More Than Meets the Eye

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A rare look at the role of special effects in creating fictional worlds and transmedia franchises [b][/b]From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today’s fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world...

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Bob Rehak

Modernity's Ear

Roshanak Kheshti

Modernity's Ear

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Inside the global music industry and the racialized and gendered assumptions we make about what we hear Fearing the rapid disappearance of indigenous cultures, twentieth-century American ethnographers turned to the phonograph to salvage native languages and musical practices. Prominent among these early “songcatchers” were white women of comfortable class standing, similar to the female consumers targeted by the music industry as the gramophone became increasingly present...

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Roshanak Kheshti

Media Franchising

Derek Johnson

Media Franchising

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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately...

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Derek Johnson

Looking for Leroy

Mark Anthony Neal

Looking for Leroy

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Mark Anthony Neal’s Looking for Leroy is an engaging and provocative analysis of the complex ways in which black masculinity has been read and misread through contemporary American popular culture. Neal argues that black men and boys are bound, in profound ways, to and by their legibility. The most “legible” black male bodies are often rendered as criminal, bodies in need of policing and containment. Ironically, Neal argues, this sort of legibility brings welcome...

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Mark Anthony Neal

From Bombay to Bollywood

Aswin Punathambekar

From Bombay to Bollywood

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From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth...

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Aswin Punathambekar

Diversión

Albert Sergio Laguna

Diversión

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Winner, 2018 Peter C. Rollins Book Prize, presented by the Northeast Popular/American Culture Association Winner, 2018 Robert K. Martin Book Prize, presented by the Canadian American Studies AssociationHonorable Mention, 2019 Outstanding Book Award, given by the Latina/o Studies Section of the Latin American Studies Association A re-examination of the Cuban diaspora through the lens of popular culture. In an era of warming relations between the US and Cuba, this book updates the...

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Albert Sergio Laguna

Antisocial Media

Greg Goldberg

Antisocial Media

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The debate surrounding the transformation of work at the hands of digital technology and the anxieties brought forth by automation, the sharing economy, and the exploitation of leisure We have been told that digital technology is now threatening the workplace as we know it, that advances in computing and robotics will soon make human labor obsolete, that the sharing economy, exemplified by Uber and Airbnb, will degrade the few jobs that remain, and that the boundaries between work and play...

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Greg Goldberg

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