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24566 кн.
An applied and concise treatment of statistical regression techniques for business students and professionals who have little or no background in calculus Regression analysis is an invaluable statistical methodology in business settings and is vital to model the relationship between a response variable and one or more predictor variables, as well as the prediction of a response value given values of the predictors. In view of the inherent uncertainty of business processes, such as the volatility...
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Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced “power user” techniques for the software itself—but your forecasts will never reach peak accuracy unless you master the complex judgement calls that...
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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered,...
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A practical retirement planning resource for engineers, scientists, and mathematicians In 1995, Dr. Mike Golio, an electrical engineer, became seriously interested in planning for early retirement. In 2003, at the age of 49, he and his wife achieved their goal of financial independence and retired. Engineering Your Retirement is an outgrowth of his research. Whether retirement is imminent or many years off, this valuable guide's straightforward, analytical approach to financial independence...
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A Brief History of Ancient Astrology explores the theory and practice of astrology from Babylon to Ancient Greece and Rome and its cultural and political impact on ancient societies. Discusses the union between early astrology and astronomy, in contrast to the modern dichotomy between science and superstition. Explains the ancient understanding of the zodiac and its twelve signs, the seven planets, and the fixed circle of 'places' against which the signs and planets revolve. Demonstrates how to...
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Written by eminent scholar David O. Ross, this guide helps readers to engage with the poetry, thought, and background of Virgil’s great epic, suggesting both the depth and the beauty of Virgil’s poetic images and the mental images with which the Romans lived. Guides readers through the complexity of Virgil’s poetic style and imagery All extracts are translated, with original Latin given when necessary Provides useful historical and social context in which to understand the poem as it was viewed...
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In the late 1950s, many of the more refined aspects of Fourier analysis were transferred from their original settings (the unit circle, the integers, the real line) to arbitrary locally compact abelian (LCA) groups. Rudin's book, published in 1962, was the first to give a systematic account of these developments and has come to be regarded as a classic in the field. The basic facts concerning Fourier analysis and the structure of LCA groups are proved in the opening chapters, in order to make...
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Discover grid computing-how to successfully build, implement, and manage widely distributed computing architecture With technology budgets under increasing scrutiny and system architecture becoming more and more complex, many organizations are rethinking how they manage and use technology. Keeping a strong business focus, this publication clearly demonstrates that the current ways of tying applications to dedicated hardware are no longer viable in today's competitive, bottom line-oriented...
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The Sarbanes-Oxley Act (SOX) was passed in 2002 in response to a series of high-profile corporate scandals and requires that public companies implement internal controls over financial reporting, operations, and assets; these controls depend heavily on installing or improving information technology and business methods Written by one of the most visible personalities on the tech-biz side of the SOX discussion, this highly readable, engaging book provides a clear road map for integrating SOX...
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How peace has been made and maintained, experienced and imagined is not only a matter of historical interest, but also of pressing concern. Peace: A World History is the first study to explore the full spectrum of peace and peacemaking from prehistoric to contemporary times in a single volume aimed at improving their prospects. By focusing on key periods, events, people, ideas and texts, Antony Adolf shows how the inspiring possibilities and pragmatic limits of peace and peacemaking were shaped...
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This vital resource offers higher education administrators—and anyone responsible for education records and the management of student information—a timely guide that will aid in the establishment of policies, procedures, and practices compliant with the federal Family Educational Rights and Privacy Act (FERPA). In addition, the book contains information on the myriad changes to the FERPA rules that were enacted in 2008 including responding to the Patriot Act, conforming to the Campus Sex Crimes...
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Forensic photography plays a vitally important part in the investigation of crime and the subsequent administration of justice. Written by a practitioner with many years professional experience, this book provides an overview of the most common forensic photography techniques in use today for those readers who may not have a detailed understanding of camera techniques and who need to get to grips with the use of light and other key scientific aspects of the job. It covers image capture issues,...
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A Companion to the British and Irish Novel 1945-2000 serves as an extended introduction and reference guide to the British and Irish novel between the close of World War II and the turn of the millennium. Covers a wide range of authors from Samuel Beckett to Salman Rushdie Provides readings of key novels, including Graham Greene’s ‘Heart of the Matter’, Jean Rhys’s ‘Wide Sargasso Sea’ and Kazuo Ishiguro’s ‘The Remains of the Day’ Considers particular subgenres, such as the feminist novel and the...
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A user-friendly presentation of the essential concepts and tools for calculating real costs and profits in personal finance Understanding the Mathematics of Personal Finance explains how mathematics, a simple calculator, and basic computer spreadsheets can be used to break down and understand even the most complex loan structures. In an easy-to-follow style, the book clearly explains the workings of basic financial calculations, captures the concepts behind loans and interest in a step-by-step...
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Investigate crimes involving cryptocurrencies and other blockchain technologies Bitcoin has traditionally been the payment system of choice for a criminal trading on the Dark Web, and now many other blockchain cryptocurrencies are entering the mainstream as traders are accepting them from low-end investors putting their money into the market. Worse still, the blockchain can even be used to hide information and covert messaging, unknown to most investigators. Investigating Cryptocurrencies is the...
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To stay ahead of the competition, today?s organizations must invest in ongoing training that continuously improves their employees? knowledge and skills. A Practical Guide to Training and Development is a comprehensive resource that offers a theoretical, strategic, and practical foundation of the entire training process. The book outlines a step-by-step approach for assessing, designing, delivering and evaluating training.
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Over the last twenty years there has been a dramatic upsurge in the application of meta-analysis to medical research. This has mainly been due to greater emphasis on evidence-based medicine and the need for reliable summaries of the vast and expanding volume of clinical research. At the same time there have been great strides in the development and refinement of the associated statistical methodology. This book describes the planning, conduct and reporting of a meta-analysis as applied to a...
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A Companion to the History of the Middle East offers a fresh account of the multifaceted and multi-layered history of this region. A fresh account of the multifaceted and multi-layered history of the Middle East Comprises 26 newly-commissioned essays by leading international scholars Primarily focused on the modern and contemporary periods Covers religious, social, cultural, economic, political and military history Treats the region as four differentiated political units – Iran, Turkey, Israel...
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Balanced coverage of the methodology and theory of numerical methods in finance Numerical Methods in Finance bridges the gap between financial theory and computational practice while helping students and practitioners exploit MATLAB for financial applications. Paolo Brandimarte covers the basics of finance and numerical analysis and provides background material that suits the needs of students from both financial engineering and economics perspectives. Classical numerical analysis methods;...
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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips,...
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This book is intended to show ways to successful cooperation. Going beyond M&A, it demonstrates how economical ties and personal behaviour can positively influence our international relations. The value to M&A professionals will be generated through better understanding the views from the other side of the Atlantic, through new M&A insights from other industries and from experts working in consulting and finance. Thus, it is also of high value to all those working on partnerships between the USA...
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The Sarbanes-Oxley Act requires public companies to implement internal controls over financial reporting, operations, and assets-all of which depend heavily on installing or improving information security technology Offers an in-depth look at why a network must be set up with certain authentication computer science protocols (rules for computers to talk to one another) that guarantee security Addresses the critical concepts and skills necessary to design and create a system that integrates...
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this...
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An authoritative, full-year course on both group theory and ordinary character theory–essential tools for mathematics and the physical sciences One of the few treatments available combining both group theory and character theory, Groups and Characters is an effective general textbook on these two fundamentally connected subjects. Presuming only a basic knowledge of abstract algebra as in a first-year graduate course, the text opens with a review of background material and then guides readers...
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