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24566 кн.
FROM PATENT TO PROFIT Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that...
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A definitive guide for accurate state-of-the-art modelling of free surface flows Understanding the dynamics of free surface flows is the starting point of many environmental studies, impact studies, and waterworks design. Typical applications, once the flows are known, are water quality, dam impact and safety, pollutant control, and sediment transport. These studies used to be done in the past with scale models, but these are now being replaced by numerical simulation performed by software...
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Following on from the first book entitled ‘Conservative treatment of Male Urinary Incontinence and Erectile Dysfunction’ this book has been expanded to include seven new chapters and existing chapters have been extensively updated. It is written primarily for those specialist continence physiotherapists who are unsure of the treatment for male patients with lower urinary tract symptoms. The classification of male urinary incontinence has been restructured in line with the International...
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A guide to programming Symbian OS smartphones using OPL (The Open Programming Language): a simple to learn, open-source scripting language, ideal for fast-track development of enterprise applications. This book provides a hands-on development environment for both the experienced and aspiring programmer, demonstrating the ease of use of Symbian OS technologies through the utilization of OPL. OPL has a shallow learning curve which allows bespoke corporate tools to be developed in house by...
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Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building...
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Exploring Spirituality and Culture in Adult and Higher Education is written from the unique perspective of teacher, researcher, and author Elizabeth Tisdell who has extensive experience dealing with culture, gender, and educational equity issues in secular adult and higher education classrooms, and formerly in pastoral and religious education settings on college campuses. This important book discusses how spiritual development is informed by culture and how this knowledge is relevant to teaching...
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Helen of Troy: From Homer to Hollywood is a comprehensive literary biography of Helen of Troy, which explores the ways in which her story has been told and retold in almost every century from the ancient world to the modern day. Takes readers on an epic voyage into the literary representations of a woman who has wielded a great influence on Western cultural consciousness for more than three millennia Features a wide and diverse variety of literary sources, including epic, drama, novels, poems,...
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Written by influential scholar-critic and award-winning Daniel R. Schwarz, In Defense of Reading: Teaching Literature in the Twenty-First Century is a passionate and joyful defense of the pleasures of reading. This stimulating book provides valuable insights for teachers and students on why we read and how we read when we embark on «the odyssey of reading.» Provides valuable insights into why and how we read Addresses issues and problems in the contemporary university and offers insights into...
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Take a guided tour of macOS High Sierra and discover just how much your Mac can do Teach Yourself VISUALLY macOS High Sierra is the perfect introduction to Apple's operating system. With clear, step-by-step instructions and plenty of rich visuals, it walks you through the new macOS High Sierra and demonstrates the essential tasks you need to know. You'll learn how to manipulate Preferences to customize your experience, make the most of your digital media, and streamline your workflow while...
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Working Across Boundaries is a practical guide for nonprofit and government professionals who want to learn the techniques and strategies of successful collaboration. Written by Russell M. Linden, one of the most widely recognized experts in organizational change, this no nonsense book shows how to make collaboration work in the real world. It offers practitioners a framework for developing collaborative relationships and shows them how to adopt strategies that have proven to be successful with...
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Feeling stuck? Find out how to work toward the career of your dreams If you’re slogging through your days in a boring or unrewarding job, it may be time to make a big change. Careers For Dummies is a comprehensive career guide from a top career coach and counselor that will help you jump start your career and your life. Dive in to learn more about career opportunities, with a plethora of job descriptions and the certifications, degrees, and continuing education that can help you build the career...
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Bringing together the results of more than 300 new design studies, an understanding of people, knowledge of hardware and software capabilities, and the author’s practical experience gained from 45 years of work with display-based systems, this book addresses interface and screen design from the user’s perspective. You will learn how to create an effective design methodology, design and organize screens and Web pages that encourage efficient comprehension and execution, and create screen icons...
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In modern society, we are ever more aware of the environmental issues we face, whether these relate to global warming, depletion of rivers and oceans, despoliation of forests, pollution of land, poor air quality, environmental health issues, etc. At the most fundamental level it is necessary to monitor what is happening in the environment – collecting data to describe the changing scene. More importantly, it is crucial to formally describe the environment with sound and validated models, and to...
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A coherent and integrated account of the leading UML 2 semantics work and the practical applications of UML semantics development With contributions from leading experts in the field, the book begins with an introduction to UML and goes on to offer in-depth and up-to-date coverage of: The role of semantics Considerations and rationale for a UML system model Definition of the UML system model UML descriptive semantics Axiomatic semantics of UML class diagrams The object constraint language...
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Just who are ‘the Malays’? This provocative study poses the question and considers how and why the answers have changed over time, and from one region to another. Anthony Milner develops a sustained argument about ethnicity and identity in an historical, ‘Malay’ context. The Malays is a comprehensive examination of the origins and development of Malay identity, ethnicity, and consciousness over the past five centuries. Covers the political, economic, and cultural development of the Malays...
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The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. «. . . the wealth of material on statistics concerning the multivariate normal distribution is quite exceptional. As such it is a...
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Praise for the First Edition: «For a beginner [this book] is a treasure trove; for an experienced person it can provide new ideas on how better to pursue the subject of applied statistics.» —Journal of Quality Technology Sensibly organized for quick reference, Statistical Rules of Thumb, Second Edition compiles simple rules that are widely applicable, robust, and elegant, and each captures key statistical concepts. This unique guide to the use of statistics for designing, conducting, and...
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Erfolgreiche Personalkommunikation ist die wesentliche Grundlage der Zukunftsfahigkeit von Unternehmen. Was ist dabei zu beachten? Wie erreiche ich die richtigen Bewerber- und Mitarbeiterzielgruppen? Welche Strategien liefern die besten Erfolge? Wer sind die Verantwortlichen fur die Personalkommunikation und was sind deren Aufgaben? Wie und mit welchen Medien sollen externe und interne Zielgruppen angesprochen werden? Was kostet es? Welche Einflussfaktoren muss ich beachten? Was ist typisch fur...
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Tragedy: A Short Introduction reinvigorates the genre for readers who are eager to embrace it, but who often find the traditional masterpieces too distant from their own language and world. Argues that today’s most popular television shows and films thrive on the type of violence, passion, madness, and catastrophe first introduced to the stage in fifth century Athens Offers selected case studies that exemplify the compelling qualities of tragedy Reviews the history of tragic performance and the...
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This book offers a comprehensive overview of Britain's development since the end of the Second World War. It comprises 23 contributions from leading authorities and newer scholars, set in context with a foreword by Raymond Seitz. A comprehensive and fascinating introduction to Britain from the end of the Second World War Draws together the themes that have dominated discussion amongst scholars and media commentators The chapters are set in context with a foreword by Raymond Seitz Covers topics...
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This book presents two recently developed knowledge areas that can significantly improve the management and the performance of business enterprise: System Science and Cybernetics and Key Performance Areas. Included in this book are advanced (and evolving) methods and technologies for planning and budgeting, creating and keeping customers, quality and productivity, innovation, improving organization capability, sustainability in the company's social and ecological environments, and...
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Written by acclaimed school reform advocate Phillip C. Schlechty, Leading for Learning offers educators the framework, tools, and processes they need to transform their schools from bureaucracies into dynamic learning organizations. Schlechty explains how to move beyond some of the deeply ingrained and negative conceptions of schooling that guide so much of their practice. He shows educators how they can take advantage of new learning technologies by increasing their organization's capacity to...
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A novel, practical introduction to functional analysis In the twenty years since the first edition of Applied Functional Analysis was published, there has been an explosion in the number of books on functional analysis. Yet none of these offers the unique perspective of this new edition. Jean-Pierre Aubin updates his popular reference on functional analysis with new insights and recent discoveries-adding three new chapters on set-valued analysis and convex analysis, viability kernels and capture...
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Winner: Gold Axiom Business Book Award in Human Resources, 2010 This unique training resource offers trainers, educators, and facilitators a hands-on guide for designing and implementing training workshops and sessions that incorporate concepts learned from research on how the human brain best obtains, retains, and recalls information. By using this proven approach, trainers can create memorable workshops that are dynamic, fun, and effective events. The author shows how to design, develop, and...
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