Written by an expert outfitter with boots in its waters, this piece includes a detailed map with access points along the river, information about gear, seasonal hatches, local lodges, fly shops, restaurants, watering holes, and closest medical care, along with the sort of intimate, insider information only someone working on the river can share.
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include...
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner...
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus...
The only single, comprehensive textbook on all aspects of digital television The next few years will see a major revolution in the technology used to deliver television services as the world moves from analog to digital television. Presently, all existing textbooks dealing with analog television standards (NTSC and PAL) are becoming obsolete as the prevalence of digital technology continues to become more widespread. Now, Digital Television: Technology and Standards fills the need for a single,...
