A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today’s business world To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken. To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products that genuinely ‘wow’ your audience. It is to think of marketing strategies that the management...
