This book has been written with the idea of providing the fundamentals for those who are interested in the field of heat transfer to non-Newtonian uids. It is well recognized that non-Newtonian fluids are encountered in a number of transport processes and estimation of the heat transfer characteristics in the presence of these fl uids requires analysis of equations that are far more complex than those encountered for Newtonian fl uids. A deliberate effort has be made to demonstrate the methods...