Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start, run, and grow your business. You’re good at what you do, but you...