In agreement to author Mark Tovey, «hypertrail» (2008, xxxii) is the moment in which there is too much dialogue between brand and consumer, user and technology, meaning that people leave a historical and digital trail behind when sharing or searching data in the Internet. «Hypertrail» is also the focus of our research. We are facing a new era of networking and smart devices where brands we engage to dialogue with are the ones that connect and keep in touch with us ― they track us and...
"On the cover there is a subtle mixture of warm and cold colors. On the face of the humanoid figure there are warm tones and cold tones on one side that spread throughout his body and his aura. The coldness of the machines and the digital mix with the warmth of life and the human. And the simultaneity of these characteristics that belong to us, defines us. We are human in a paradoxical route: we live emotional relationships with immaterial information coming from digital media. This reality...
The cloud changes the game when it brings the logic of the network for commercial domination and it spreads the motto of the computer as terminal for streaming. Thinking beyond this is to realize that what «died» here was the computer. Without our daily digital media the cloud makes no sense. We may be in a hybrid point in some cases, but the cloud is more than a trend, is a macro-event of significance and a macro-fact. However, we can still rely on the idea of Sterling and Gibson, who in the...
In The Complete Men School, Herlander Elias tells us the story of two journalists (Rafael Sterling and Roberta Wagner) who do together the best news report of their lives by disclosing a subculture of benefactors known as “The Complete Men School”.<br /><br />The plot progressively leads the reader into philosophical dialogues between a Master and his Apprentices who attend one of the secret ‘Schools’. Rafael, the young protagonist, is longing for the elaboration of a motivational...
There is an on-going transformation regarding how digital media, especially the web, have evolved. In this new context of ours all media is converging into a massive super-medium. That is the macromedium, a medium encompassing the online, computing, networks, clouds, servers, mobile media, and more. What is interesting from a consumer-user point of view, is that now all we have access to is in one place. No more complication. The digital space is becoming one system that demands our usage and...
Drone Society addresses political and war conflicts in the year 2035, from the fictional point of view: a society of social and economic extremes; surveillance drones that spread terror; a technological world in which Artificial Intelligence, paper-eating viruses, conspiracies and weaponry of all kinds are used by the mega-powerful China and America in the name of eternal classics of human existence ― money, hatred, power hunger, egocentrism versus resilience, idealism and loyalty of some...
This is a book about the future and the present as well. Today there is a new configuration. We are a cybernetic man, a homo cypiens, a smarter, more agile forward thinker and a digital media user foremost. In this book we examine digital culture, our post-everything era, the impact of mobile media and how relevant it is this new post-computer generation. Also we think of the cloud, the Internet and all digital media as being main players in establishing something that could be called «the...
