Negotiating releases the most basic feelings in us – we want to win, to come out on top, to be congratulated on getting one over on the opposition. Well forget it. To win the money – every time – you have to forget your own feelings and leave the feel good emotion of winning to others. Instead you give your opponent the ‘feeling’ of winning, because ‘winning’ means nothing. It is a sensation you can switch on in others. Meanwhile you walk away with exactly what you came for. NegoLogic...
