Stamped on productsfrom coffee to handicrafts, the term “fair trade” has quickly become one oftoday’s most seductive consumer buzzwords. Purportedly created through fairlabor practices, or in ways that are environmentally sustainable, fair-tradeproducts give buyers peace of mind in knowing that, in theory, how they shopcan help make the world a better place. Buyinginto Fair Trade turns the spotlight onto this growing trend, exploring how fair-tradeshoppers think...