In an era where church attendance has reached an all-timelow, recent polling has shown that Americans are becomingless formally religious and more promiscuous in their religiouscommitments. Within both mainline and evangelicalChristianity in America, it is common to hear of secularizingpressures and increasing competition from nonreligioussources. Yet there is a kind of religious institution that hasenjoyed great popularity over the past thirty years: the evangelicalmegachurch. Evangelical...