The Big Picture <P> “La Dolce Vita University” (LDVU) offers considerable market potential and extendibility as a book franchise, but also ultimately as an entire lifestyle, entertainment and educational brand. <P> Purchaser / Reader Prospects <P> La Dolce Vita University should be a book of broad and perennial interest both domestically and overseas (particularly in the U.K., Canada, Japan and China). It could sell as either an impulse or planned purchase to any of these...
