At the heart of one of the most successful transmedia franchises of all time, <i>Star Trek</i>, lies an initially unsuccessful 1960s television production, <i>Star Trek: The Original Series</i>. In <i>Star Trek and American Television</i>, Pearson and Messenger Davies, take their cue from the words of the program’s first captain, William Shatner, in an interview with the authors: «It’s a television show.» In focusing on <i>Star Trek</i> as a...
