"For Thais, face is a fact," writes Flanders. However, "whether in theology, evangelism, or issues involving sin, salvation, or atonement, Thai Christians and missionaries alike seem either uninterested in or possibly incapable of addressing issues related to face. This glaring incongruity between the value of face for Thais and the lack of intentional engagement within the Thai Christian community is deeply troubling. "Surely, such a lack of careful attention to face is a dangerous...
