Collective identity creates a sense of «us-ness» in people. It may be fleeting and situational or long-lasting and deeply ingrained. Competition, shared belief, tragedy, or a myriad of other factors may contribute to the formation of such group identity. Even people detached from one another by space, anonymity, or time, may find themselves in a context in which individual self-concept is replaced by a collective one. How is collective identity, particularly the long-lasting kind, created...
